Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role
Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices to apply data in marketing strategy. It is the first text of
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices to apply data in marketing strategy. It is the first text of