All multibusiness companies need to be able to justify their ownership of their multiple businesses. The corporate-level strategy must show how and why the corporate parent adds value to its business.
Organizational learning, the examination of how organizations learn as groups rather than as individuals, is a fast growing area of interest, and is now considered an essential factor in business succ
Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cultures. There is growing evidence that the cultural and ethnic diversity of many advanced and newly
Organization is a collection of original contributions on the subject of organizational theory from area specialists. Split into six relevant sections, Organization provides a wide-ranging overview of
Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market rese
Human Resource Management in a Business Context 3rd edition is a comprehensive introductory textbook addressing the needs of business students studying HRM modules on first year courses and beyond.
The sixth edition provides a thorough grounding in basic mathematical and statisical techniques for business students, and students on a professional course such as accounting. The result is a compreh
