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6筆商品,1/1頁
為故事估值:華爾街估值教父告訴你,如何結合數字與故事,挑出值得入手的真正好股
滿額折
作者:亞斯華斯‧達摩德仁  出版社:今周刊  出版日:2022/08/25 裝訂:平裝
★★★★★亞馬遜讀者4.5星推薦★★★★★高品質的估值,既要有數字,也得有故事。◤一家從未盈利的公司,為何能得到數十億美元估值?為什麼有些新創企業能夠吸引大量投資,而另一些不能?為什麼那麼多精明投資人,會陷入矽谷獨角獸的醫療騙局?◢在有「估值教父」之稱、全球廣受推崇的估值和財務專家亞斯華斯.達摩德仁看來,正是故事的力量驅動企業價值,為數字增添血肉,成功說服那些謹小慎微的投資者去承擔風險。▌動人的故事+漂亮的數字=更好的估值 ▌亞馬遜、Airbnb、Uber、京東、滴滴⋯⋯這些公司都用「講故事」完成一項「不可能」的任務――在尚未盈利之時,藉由描繪本身特有的商業模式,展示令人心潮澎湃的企業願景,吸引投資人、消費者和客戶成為忠實「聽眾」,從而獲得不斷高漲的估值。在商業世界中,既有故事講者講述引人入勝的故事,也有數字專家構建估值模型和公式。這兩者都是一家企業的成功關鍵,但只有彼此結合起來,企業才能提升其價值並長盛不衰。達摩德仁教授研究UBER和阿里巴巴首次在股票市場中亮相的過程,並爬梳故事如何成為其獲得高估值的關鍵所在。他也調查了推特和臉書,這兩家在IPO中估值數十億美元的獨角獸企業,為什麼一家後來停滯不前,而另一家卻發展迅速?他還著眼於更為成熟的商業模式,如蘋果和亞馬遜,以展示公司的歷史如何既能豐富、也會制約其商業敘事。《為故事估值》一書,不僅揭示編織商業故事的益處、挑戰、陷阱以及測試故事真實性的有效方法,就任何對商業或投資感興趣的人來說(不管你是資產評估領域新手或經驗豐富的價值投資老手),都是一本重要作品。如果你是一家公司的創辦人,本書將幫助你把公司願景講得更加引人入勝,並在你陷入美好幻想時發出警告。如果你是一位商業故事聽眾,那麼本書會為你提供一張檢查清單,確保你不會將故事講者的希望甚至幻想,錯認成可改變世界的商業預言。
定價:450 元, 優惠價:9 405
庫存:1
Narrative and Numbers ─ The Value of Stories in Business
90折
作者:Aswath Damodaran  出版社:Columbia Univ Pr  出版日:2017/01/10 裝訂:精裝
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and expe
定價:1198 元, 優惠價:9 1078
無庫存,下單後進貨(到貨天數約30-45天)
The Italian Kid Did It: How I Turned $3k Into $44b and Achieved the American Dream
滿額折
作者:Tom Golisano  出版社:Harpercollins Leadership  出版日:2023/03/14 裝訂:平裝
Entrepreneurs, business owners, investors: here is the rare, no-nonsense advice you haven't heard--straight from Paychex founder and billionaire philanthropist Tom Golisano--to overcome the most common (and some not so common) obstacles to live a successful life.Watching his father struggle to support his family through bigotry and other challenges in being an Italian immigrant, Tom Golisano learned early on the value of thinking outside the box and not letting perception sway your view of reality.Now, for the first time, Golisano shares the political shenanigans, behind the scenes stories, significant characters from his remarkable life, and key insights to thrive in your career. Filled with humor and wisdom, The Italian Kid Did It!: Reveals the secrets behind much of Golisano's success and teaches you how to apply those same success-hacks to your own life.Emboldens you to see the world differently in terms of what's possible despite what others may have you believe.Entertains and enl
定價:700 元, 優惠價:79 553
無庫存,下單後進貨(到貨天數約30-45天)
The Ceo And The Monk: One Company'S Journey To Profit And Purpose
滿額折
作者:Catell  出版社:John Wiley & Sons Inc  出版日:2004/01/02 裝訂:精裝
In a business era in which executives are taken away in handcuffs and corporate malfeasance and scandal dominates the business headlines, there is tremendous value in the stories of ethical companies
定價:1680 元, 優惠價:9 1512
無庫存,下單後進貨(到貨天數約30-45天)
Unlock: 5 Questions to Unleash Your Company's Hidden Power
滿額折
作者:Matt Hulett  出版社:Page Two  出版日:2022/05/17 裝訂:精裝
You CAN change your business destiny. From a veteran technology executive comes an essential toolkit to reveal exactly where your company's true value lies--and how to reap its rewards. Over his 30 years as an executive in the technology sector, Matt Hulett has become the go-to company fixer. From RealNetworks to Rosetta Stone to Expedia, he has steered start-ups and large companies into renewed areas for growth and driven more than $2 billion in value creation. Now, he shares five key questions that will uncover new insight into your business' potential--without the need for a lengthy and costly strategic planning process. Through real-life examples, personal stories, and insights from thought leaders and CEOs, Hulett guides you through the steps of taking a deep dive into your company's pivot potential. He shows you how to take stock of your business, from your company's alignment to market trends and your supply chain position, to your value proposition for customers, to your abilit
定價:910 元, 優惠價:79 719
無庫存,下單後進貨(到貨天數約30-45天)
Last Book You'll Ever Read
滿額折
作者:Bunn; Leiz  出版社:Vault Comics  出版日:2022/09/20 裝訂:平裝
An authentic, engaging, and practical guide to help college grads thrive personally and professionally.The rules have changed; the traditional workplace is dead. To BOOM in employment today, the secret is to alter the approach, and From Classroom to Career will tell you how. Gen Z and Millennials are asking for this value-led guide as they embark on careers.Entertaining, personal, and relatable, the voice of the book is purposely casual, as if speaking in a café. It’s a voice everyone trusts. Reasonable, logical, and concrete advice for today’s how-to: how to write a business email; how to successfully land and then stand out in an interview, including in a virtual world; how to ask questions that can be adapted to any job/role; how to write a CV with examples. Inspiring, surprising, real-life stories show empathy for what the readers are likely going through, so they’ll forget it’s a business book.From Classroom to Career integrates the personal and career. This is in fact the real re
定價:700 元, 優惠價:79 553
無庫存,下單後進貨(到貨天數約30-45天)

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