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像工程師一樣思考:從ATM、路跑晶片到Google地圖,他們如何為最艱難的問題找到解答?
作者:古魯‧馬德哈文  出版社:商周文化  出版日:2015/10/10 裝訂:平裝
★《華爾街日報》《科學雜誌》《出版家週刊》《圖書館期刊》書摘推薦★《賈伯斯傳》作者、諾貝爾經濟學獎得主、網際網路之父同聲讚譽從安全帶到世界最高的杜拜塔,看似遙不可及的工程思維,卻藏在我們生活中的每個角落!成千上萬的馬拉松跑者當中,什麼設計能讓作弊的選手無所遁形?從香蕉到菸灰缸等形形色色的商品,如何只靠一種系統就能精準管理?第一本揭開工程師思考模式與發想邏輯的著作,教你如何在生活中找到更有效率的解決
絕版無法訂購
Applied Minds
滿額折
作者:Guruprasad Madhavan; Lloyd James (NRT)  出版社:Blackstone Audio Inc  出版日:2016/03/01 裝訂:有聲書
定價:1050 元, 優惠價:79 830
無庫存,下單後進貨(到貨天數約30-45天)
Applied Minds ― How Engineers Think
滿額折
作者:Guruprasad Madhavan; Lloyd James (NRT)  出版社:Blackstone Audio Inc  出版日:2016/03/01 裝訂:有聲書
定價:1050 元, 優惠價:79 830
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Applied Minds ─ How Engineers Think
79折
作者:Guru Madhavan  出版社:W W Norton & Co Inc  出版日:2015/08/03 裝訂:精裝
Engineering comes in many forms. Dubai’s Burj Khalifa— the world’s tallest building—looks nothing like Microsoft’s Office Suite, and digital surround sound doesn’t work like a city-wide telecommunicat
定價:943 元, 優惠價:79 745
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Applied Minds ─ How Engineers Think
79折
作者:Guru Madhavan  出版社:W W Norton & Co Inc  出版日:2016/08/16 裝訂:平裝
Dubai's Burj Khalifa—the world’s tallest building—looks nothing like Microsoft’s Office Suite, and digital surround sound doesn’t work like a citywide telecommunication grid. Yet these engineering fea
定價:628 元, 優惠價:79 496
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Hired Minds: A Career Guide for Engineering Students and Graduates
滿額折
作者:Bryan Gardner  出版社:Amer Inst of Aeronautics &  出版日:2007/06/15 裝訂:平裝
This guide gives tips for starting out in a career as an entry-level engineer, with examples from the aerospace industry that can be applied to the automotive, commercial products, manufacturing, and
定價:898 元, 優惠價:1 898
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Changing Minds in Therapy: Emotion, Attachment, Trauma, and Neurobiology
79折
作者:Margaret Wilkinson  出版社:W W Norton & Co Inc  出版日:2010/04/01 裝訂:精裝
There is an increasing clinical focus on how recent advances in neuroscience, attachment, and trauma can be applied to treating patients with a history of early neglect. Margaret Wilkinson draws on h
定價:1313 元, 優惠價:79 1037
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Palgrave Handbook of Econometrics
作者:Terence C. Mills (EDT); Kerry Patterson (EDT)  出版社:Palgrave Macmillan  出版日:2011/08/15 裝訂:平裝
This volume is the most up to date, definitive, reference source for Applied Econometrics. It brings together the finest minds working in econometrics from across the globe. ?A comprehensive range of
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02-25006600[分機130、131]。
Good Shrink/Bad Shrink
滿額折
作者:Richard P. Kluft  出版社:Stylus Pub Llc  出版日:2014/09/30 裝訂:平裝
Some of the most illustrious minds in psychiatry and psychology once applied their talents and skills to develop abusive mind control methodologies for their countries. These programs were designed to
定價:988 元, 優惠價:9 889
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Everyday STEM Math―Amazing Math
滿額折
作者:Editors of Kingfisher  出版社:Kingfisher US  出版日:2022/10/25 裝訂:精裝
STEM―where we see it, how we use it, and why you should careDiscover how math is part of our daily lives with Everyday STEM Math―Applied Math.Mathematics is not just working out sums and equations for school―it's all around us and used in everyday situations. From photography and cooking to ballet and flower arranging―math is the building block of everything! Discover how watching rabbits and bees developed into a famous sequence, witness the ancient Egyptians apply math to pyramid building, and meet the mathematicians who brought numbers and symbols to life. A "try this at home" section shows readers how math helps you to read minds and how a sequence can turn you into an artist.With easy-to-understand text written by math expert Lou Abercrombie, fun callouts, and lots of colorful artworks, photos, and diagrams, readers can best explore where we encounter math and why it’s even important at all.The Everyday STEM series makes science relevant to tweens. Instead of telling kids STEM is
定價:630 元, 優惠價:79 498
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The Missing Alphabet
滿額折
作者:Cynthia Hebert Ph.d.  出版社:Greenleaf Book Group Llc  出版日:2012/10/23 裝訂:平裝
The future will belong to children with innovative minds. Which is why this team of education experts have drawn on their decades of applied research in creativity, individuality, play, and media to c
定價:628 元, 優惠價:1 628
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Smart Products, Smarter Services:Strategies for Embedded Control
作者:Mary J. Cronin  出版社:Cambridge Univ Pr  出版日:2010/10/31 裝訂:精裝
We are surrounded by products that have minds of their own. Computing power, in the form of microcontrollers, microprocessors, sensors, and data storage chips, has become so cheap that manufacturers are building connectivity and embedded intelligence into all types of consumer goods. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of smart products to help managers understand the impact of embedded product intelligence on corporate strategy, consumer value, and industry competition. It describes four different ecosystem strategies for designing and launching smart products: the control-focused Hegemon, the standards-focused Federator, the high growth and brand-focused Charismatic Leader, and the disruptive industry Transformer. This ecosystem model is then applied to smart products in the automotive, wireless, energy, residential, and health industries. The book concludes wi
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Smart Products, Smarter Services:Strategies for Embedded Control
90折
作者:Mary J. Cronin  出版社:Cambridge Univ Pr  出版日:2010/10/31 裝訂:平裝
We are surrounded by products that have minds of their own. Computing power, in the form of microcontrollers, microprocessors, sensors, and data storage chips, has become so cheap that manufacturers are building connectivity and embedded intelligence into all types of consumer goods. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of smart products to help managers understand the impact of embedded product intelligence on corporate strategy, consumer value, and industry competition. It describes four different ecosystem strategies for designing and launching smart products: the control-focused Hegemon, the standards-focused Federator, the high growth and brand-focused Charismatic Leader, and the disruptive industry Transformer. This ecosystem model is then applied to smart products in the automotive, wireless, energy, residential, and health industries. The book concludes wi
定價:2274 元, 優惠價:9 2047
無庫存,下單後進貨(到貨天數約45-60天)
Counterinsurgency ― Exposing the Myths of the New Way of War
滿額折
作者:Douglas Porch  出版社:Cambridge Univ Pr  出版日:2013/08/31 裝訂:平裝
Counterinsurgency has staked its claim in the new century as the new American way of war. Yet, the wars in Afghanistan and Iraq have revived a historical debate about the costs - monetary, political and moral - of operations designed to eliminate insurgents and build nations. Today's counterinsurgency proponents point to 'small wars' past to support their view that the enemy is 'biddable' if the correct tactical formulas are applied. Douglas Porch's sweeping history of counterinsurgency campaigns carried out by the three 'providential nations' of France, Britain and the United States, ranging from nineteenth-century colonial conquests to General Petraeus' 'Surge' in Iraq, challenges the contemporary mythologising of counterinsurgency as a humane way of war. The reality, he reveals, is that 'hearts and minds' has never been a recipe for lasting stability and that past counterinsurgency campaigns have succeeded not through state-building but by shattering and dividing societies while uns
定價:1624 元, 優惠價:9 1462
無庫存,下單後進貨(到貨天數約45-60天)
Counterinsurgency ― Exposing the Myths of the New Way of War
作者:Douglas Porch  出版社:Cambridge Univ Pr  出版日:2013/08/31 裝訂:精裝
Counterinsurgency has staked its claim in the new century as the new American way of war. Yet, the wars in Afghanistan and Iraq have revived a historical debate about the costs - monetary, political and moral - of operations designed to eliminate insurgents and build nations. Today's counterinsurgency proponents point to 'small wars' past to support their view that the enemy is 'biddable' if the correct tactical formulas are applied. Douglas Porch's sweeping history of counterinsurgency campaigns carried out by the three 'providential nations' of France, Britain and the United States, ranging from nineteenth-century colonial conquests to General Petraeus' 'Surge' in Iraq, challenges the contemporary mythologising of counterinsurgency as a humane way of war. The reality, he reveals, is that 'hearts and minds' has never been a recipe for lasting stability and that past counterinsurgency campaigns have succeeded not through state-building but by shattering and dividing societies while uns
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Bilingualism in Action ― Theory and Practice
90折
作者:Luna Filipović  出版社:Cambridge Univ Pr  出版日:2019/12/31 裝訂:平裝
Bilingual language behaviour is driven by numerous factors that are usually studied in isolation, even though individual factors never operate alone. Bringing together key insights from psycholinguistics and sociolinguistics, Luna Filipović presents a new model of bilingual language processing that captures bilingualism within and across minds. The model enables readers to explain traditional puzzles in the field, and accounts for some apparently contradictory reports in different studies. It shows how theory can be applied in practice and how practice feeds back into theory, with mutual benefits. Bilinguals are studied in action, when they interact with other bilinguals or monolinguals, when they recall witnessed events in real life and in the lab and when they translate and interpret for the benefit of monolinguals. This interdisciplinary take on bilingualism in action will lead to new research on bilingualism itself, and to applications in forensic linguistics and translation studie
定價:1319 元, 優惠價:9 1187
無庫存,下單後進貨(到貨天數約45-60天)
Bilingualism in Action ― Theory and Practice
作者:Luna Filipović  出版社:Cambridge Univ Pr  出版日:2019/12/31 裝訂:精裝
Bilingual language behaviour is driven by numerous factors that are usually studied in isolation, even though individual factors never operate alone. Bringing together key insights from psycholinguistics and sociolinguistics, Luna Filipović presents a new model of bilingual language processing that captures bilingualism within and across minds. The model enables readers to explain traditional puzzles in the field, and accounts for some apparently contradictory reports in different studies. It shows how theory can be applied in practice and how practice feeds back into theory, with mutual benefits. Bilinguals are studied in action, when they interact with other bilinguals or monolinguals, when they recall witnessed events in real life and in the lab and when they translate and interpret for the benefit of monolinguals. This interdisciplinary take on bilingualism in action will lead to new research on bilingualism itself, and to applications in forensic linguistics and translation studie
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Language and Social Minds:The Semantics and Pragmatics of Intersubjectivity
作者:Vittorio Tantucci  出版社:Cambridge Univ Pr  出版日:2021/02/28 裝訂:精裝
Combining theory from cognitive semantics and pragmatics, this book offers both a new model and a new usage-based method for the understanding of intersubjectivity, and how social cognition is expressed linguistically at different levels of complexity. Bringing together ideas from linguistics and theory of mind, Tantucci demonstrates the way in which speakers constantly monitor and project their interlocutor's reactions to what is being said, and sets out three distinct categories of social cognition in first language acquisition and language change. He also shows how this model can be applied in different settings and includes a range of examples from languages across the globe, to demonstrate the cross-linguistic universality of the model. Additionally the book offers insights into the gradient dimension of intersubjectivity in language evolution and across the autistic spectrum. Original and innovative, it will be invaluable for researchers in cognitive linguistics, pragmatics, hist
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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