Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has
Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across t
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doi
Experience an eye-opening look at life for America's children. Timely topics covered include kids' money and advertising, the prevalence and effect of video games, facebook and young users, the curren
Using Facebook To Acquire More Clients For Your FirmIn most law firms, advertising dollars are squandered on antiquatedtechnologies that are unable to reach the right clients at theright times with sp
Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on A
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegar
Dr Munter studies the growth and changing nature of the Irish periodical press from the time of the Protestant Ascendancy under William III to 1760, when provincial papers began to flourish outside Dublin. This was the period when newspapers were produced very largely in Dublin, mostly for local circulation among the English-speaking Protestant upper class. Dr Munter first sets the production of newspapers within the general history of Irish printing and bookselling, and the organisation of the trade. He then examines particular aspects of Irish newspaper history, presenting evidence about the importation of paper and the growth of local manufacture; the development of advertising and its importance as an element in the financial structure of the newspaper; evidence of the profitability of newspapers; circulation figures; the effect of the communications system on the supply and dissemination of news; the status of journalists and the development of the journalistic ethic; and analysis
Multimedia Modernism explores the complex effects of a new media environment on avant-garde literary production in the early twentieth century. During this period, the likes of Gertrude Stein, Ezra Pound and Louis Zukofsky wrote works which, in one way or another, attest to the immense effect that photography, cinematography, mechanical print technology and visual advertising had on the established arts. Re-reading modernism's technological origins through the lens of media theory, this innovative study proposes a serious new methodological approach to modernism in general. Examining a wide range of literature that includes Gertrude Stein's contributions to Camera Work, Louis Zukofsky's groundbreaking poem 'A' and Wyndham Lewis's celebrated Blast, this book embeds literary revolution within media evolution to show that literary criticism and media history have a lot to learn from each other.
