Marketing Science - 三民網路書店

90折

Marketing Analytics ― A Practical Guide to Real Marketing Science

作者：Mike Grigsby 出版社：Kogan Page Ltd 出版日：2016/03/28 裝訂：精裝

Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segme

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定價：3950 元，優惠價：9 3555

90折

2.

Advanced Customer Analytics ― Targeting, Valuing, Segmenting and Loyalty Techniques

作者：Mike Grigsby 出版社：Kogan Page Ltd 出版日：2016/10/28 裝訂：平裝

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers: the nature and scale of data obtained in transactions, relative pr

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定價：1748 元，優惠價：9 1573

90折

3.

Marketing Analytics ─ A Practical Guide to Real Marketing Science

作者：Mike Grigsby 出版社：Kogan Page Ltd 出版日：2015/06/28 裝訂：平裝

Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segme

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定價：1328 元，優惠價：9 1195

Decoding the Irrational Consumer ─ How to commission, run and generate insights from neuroscience research

90折

4.

Decoding the Irrational Consumer ─ How to commission, run and generate insights from neuroscience research

作者：Darren Bridger 出版社：Kogan Page Ltd 出版日：2015/08/28 裝訂：平裝

New developments in the behavioral sciences have revealed that most people do not accurately self-report their motivations. It is now understood that decision making is driven by emotions and the subc

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定價：1748 元，優惠價：9 1573

5.

Sponsor- and Country-related Predictors of Sponsorship Effectiveness ― Sponsorship in a National and International Environment

作者：Christian Lucas 出版社：Springer Verlag 出版日：2014/12/14 裝訂：平裝

Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that

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定價：3999 元，優惠價：1 3999

6.

The Paradox of Points ― Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

作者：S憿叉n K?層er 出版社：Gabler 出版日：2015/04/21 裝訂：平裝

In his research, Soren Kocher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every pu

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定價：3999 元，優惠價：1 3999

7.

Back to the Future ― Using Marketing Basics to Provide Customer Value

作者：Nina Krey (EDT); Patricia Rossi (EDT) 出版社：Springer Verlag 出版日：2017/12/06 裝訂：精裝

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and p

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8.

Creating Marketing Magic and Innovative Future Marketing Trends ― Proceedings of the 2016 Academy of Marketing Science Annual Conference

作者：Maximilian Stieler (EDT) 出版社：Springer Verlag 出版日：2017/06/14 裝訂：精裝

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Mark

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9.

Thriving in a New World Economy ― Proceedings of the 2012 World Marketing Congress / Cultural Perspectives in Marketing Conference

作者：Kirk Plangger (EDT) 出版社：Springer Verlag 出版日：2015/11/03 裝訂：精裝

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The foc

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10.

Proceedings of the 16th Biennial World Marketing Congress ― Proceedings of the 2013 World Marketing Congress

作者：Colin Campbell (EDT); Junzhao Jonathon Ma (EDT) 出版社：Springer Verlag 出版日：2015/12/02 裝訂：精裝

?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the themeLooking Forward, Looking Back: Drawing on the Past to Shape the Future of M

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11.

The Creation of the Extraordinary：Perspectives on Luxury

作者：Hannes Gurzki 出版社：Springer 出版日：2020/04/22 裝訂：平裝

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12.

Coffee Consumption and Industry Strategies in Brazil

作者：Luciana Florêncio De Almeida (EDT); Eduardo Eugenio Spers (EDT); Alessio Cavicchi (EDT); Cristina Santini (EDT) 出版社：Woodhead Pub Ltd 出版日：2019/09/12 裝訂：平裝

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13.

Marketing Transformation ― Marketing Practice in an Ever Changing World; Proceedings of the 2017 Academy of Marketing Science - World Marketing Congress

作者：Patricia Rossi (EDT); Nina Krey (EDT) 出版社：Springer Nature 出版日：2017/11/18 裝訂：精裝

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14.

Developments in Marketing Science ─ Proceedings of the 2001 Academy of Marketing Science Ams Annual Conference

作者：Melissa Moore (EDT); Robert S. Moore (EDT) 出版社：Springer Verlag 出版日：2014/12/14 裝訂：精裝

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and

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15.

Rediscovering the Essentiality of Marketing ― Proceedings of the 2015 Academy of Marketing Science Ams World Marketing Congress

作者：Luca Petruzzellis (EDT); Russell S. Winer (EDT) 出版社：Springer Verlag 出版日：2016/06/28 裝訂：精裝

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars

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16.

Ideas in Marketing ― Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (Ams) Annual Conference

作者：Krzysztof Kubacki (EDT) 出版社：Springer Verlag 出版日：2014/11/03 裝訂：精裝

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and

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17.

Minority Marketing ― Issues and Prospects, Special Conference; Proceedings of the 1987 Minority Marketing Congress

作者：Robert L. King (EDT) 出版社：Springer Verlag 出版日：2015/05/28 裝訂：精裝

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the themeMinority Marketing: Issues and Prospects. It provides a variety of

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18.

Celebrating America??Pastimes ― Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (Ams) Annual Conference

作者：Kacy Kyungok Kim (EDT) 出版社：Springer Verlag 出版日：2016/03/11 裝訂：精裝

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you a

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19.

Developments in Marketing Science ― Proceedings of the 2006 Academy of Marketing Science (Ams) Annual Conference

作者：Harlan E. Spotts (EDT) 出版社：Springer Verlag 出版日：2014/12/14 裝訂：精裝

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and

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02-25006600[分機130、131]。

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20.

Marketing Dynamism & Sustainability ― Things Change, Things Stay the Same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

作者：Leroy Robinson Jr. (EDT) 出版社：Springer Verlag 出版日：2014/11/14 裝訂：精裝

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and

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Marketing Analytics ― A Practical Guide to Real Marketing Science

Advanced Customer Analytics ― Targeting, Valuing, Segmenting and Loyalty Techniques

Marketing Analytics ─ A Practical Guide to Real Marketing Science

Decoding the Irrational Consumer ─ How to commission, run and generate insights from neuroscience research

Sponsor- and Country-related Predictors of Sponsorship Effectiveness ― Sponsorship in a National and International Environment

The Paradox of Points ― Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

Back to the Future ― Using Marketing Basics to Provide Customer Value

Creating Marketing Magic and Innovative Future Marketing Trends ― Proceedings of the 2016 Academy of Marketing Science Annual Conference

Thriving in a New World Economy ― Proceedings of the 2012 World Marketing Congress / Cultural Perspectives in Marketing Conference

Proceedings of the 16th Biennial World Marketing Congress ― Proceedings of the 2013 World Marketing Congress

The Creation of the Extraordinary：Perspectives on Luxury

Coffee Consumption and Industry Strategies in Brazil

Marketing Transformation ― Marketing Practice in an Ever Changing World; Proceedings of the 2017 Academy of Marketing Science - World Marketing Congress

Developments in Marketing Science ─ Proceedings of the 2001 Academy of Marketing Science Ams Annual Conference

Rediscovering the Essentiality of Marketing ― Proceedings of the 2015 Academy of Marketing Science Ams World Marketing Congress

Ideas in Marketing ― Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (Ams) Annual Conference

Minority Marketing ― Issues and Prospects, Special Conference; Proceedings of the 1987 Minority Marketing Congress

Celebrating America??Pastimes ― Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (Ams) Annual Conference

Developments in Marketing Science ― Proceedings of the 2006 Academy of Marketing Science (Ams) Annual Conference

Marketing Dynamism & Sustainability ― Things Change, Things Stay the Same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference