People spend vast amounts of money, time and energy to achieve and maintain beauty, and yet despite its undisputed importance few of us devote similar efforts to be interesting. In this book, the auth
In Practical Thinking de Bono’s theme is everyday thinking, how the mind actually works – not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment
"Of one thing in life we can be sure. The quality of our life in the future will depend on the quality of our thinking." Why are we more prone to be negative? And how can we become more posi
THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'.
Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. This book reveals
Why do some people always seem to have new ideas while others of equal intelligence never do? This book offers the portrayal of what lateral thinking is, how it works and how to use it to develop your
Despite the modern day emphasis on physical appearance, there is an easier way to become a desirable person rather than dieting or buying expensive clothes. Regardless of outer appearance, if people
First published in 1967, this remarkable title from one of history’s greatest minds remains a must-read in the world of creative thinking. Based on the tenet that an error can lead to the right decis
The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.
The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono,?current thinking cannot solve world problems because?current thinking is itself the problem. And
