This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critic
Disability and New Media examines how digital design is triggering disability when it could be a solution. Video and animation now play a prominent role in the World Wide Web and new types of protocol
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examin
The term ?new atheism” has been given to the recent barrage of bestselling books by Richard Dawkins, Sam Harris, Christopher Hitchens, and others. Their books have had a significant media presence an
Nowadays, more and more users are witnessing the impact of Hypermedia/Multimedia as well as the penetration of social applications in their life. Parallel to the evolution of the Internet and Web, sev
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda o
Interactive Media is a new research field and a landmark in multimedia development. The Era of Interactive Media is an edited volume contributed from world experts working in academia, research inst
The influence of media on society is unquestioned. Its reach penetrates nearly every corner of the world and every aspect of life. But it has also been a contested realm, embodying class politics and
Why is talk about television forbidden at Montessori schools? Why does a mother feel guilty about watchingStar Trek in front of her four-year-old child? Why would retired men turn to daytime soap oper
This book uses an interdisciplinary approach, integrating frameworks from sociolinguistics and linguistic anthropology and emerging strands of research on language and new media, to demonstrate the re
Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watchingStar Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas
European Muslims and New Media offers perspectives on the various ways in which Muslims use new media to form and reform Muslim consciousness, identities, and national and transnational belongings, an
Faber (Mass Communications, University of Wisconsin), and Stafford (Marketing, University of Memphis) edit this collection of 16 essays exploring online advertising technologies and their use by adver
This book uses an interdisciplinary approach, integrating frameworks from sociolinguistics and linguistic anthropology and emerging strands of research on language and new media, to demonstrate the re
Just as the explosive growth of digital media has led to ever-expanding narrative possibilities and practices, so these new electronic modes of storytelling have, in their own turn, demanded a rapid a
This is the first in-depth analysis of major French- and English-Canadian news companies to show the impact of cross-media ownership on the diversity of new content. Surprisingly, the study lays to re
This book offers a new conceptual framework for reflecting on the role of information and communication technology in mathematics education. Discussion focuses on how computers, writing and oral disco
In an age where the use of electronic media is expanding and the nature of traditional texts and text-based learning is changing, new literacies are becoming increasingly important in the school class
