You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the stock market, even the electric grid. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower, but America’s edge is in danger of slipping, undermined by players in Taiwan, Korea, and Europe taking over manufacturing. Now, as Chip War reveals, China, which spends more on chips than any other product, is pouring billions into a chip-building initiative to catch up to the US. At stake is America’s military superiority and economic prosperity.Economic historian Chris Miller explains how the technology works and why it’s so important, recounting the fascinating events that led to the United States perfecting the chip design, and to Ameri
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'P
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "P
The idea that you can “catch” cancer is radical, and yet several renowned scientists have shown that it is possible to do just that. Catching Cancer takes you inside a medical revolution and reveals t
""A fly was flying. He was looking for something to eat. Something tasty. Something slimy. A boy was walking. He was looking for something to catch. Something smart. Something for The Amazing Pet Show
“Run, run as fast as you can, you can’t catch me I’m the gingerbread man!” With the familiar refrain and a surprise ending, this retelling will appeal to the youngest of readers.
