Essentials of Marketing Is Designed to Satisfy Your Needs.Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through:1.Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios.2.Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities.3.Diversity, equity, and inclusion. Attention to racial justi
Designed to encourage critical thinking about history, the Major Problems in American History series introduces students to both primary sources and analytical essays on important topics in US history
Designed to encourage critical thinking about history, the Major Problems Series introduces students to both primary sources and analytical essays on important topics in US history. The Atlantic Ocean
Business schools have a special contribution to make in developing globally responsible, critical and independent-thinking future leaders and managers. In fact, the Cranfield School of Management ackn
Educating for Sustainable Development (ESD) approaches are holistic and interdisciplinary, values-driven, participatory, multi-method, locally relevant and emphasize critical thinking and problem-solv
In his treatise On the Soul , Aristotle examines questions of whether the intellect can apprehend itself in the same manner it apprehends other objects of intellection. According to Crystal (Louisiana
Challenges for Europe in the World, 2030 embodies critical thinking about the long-term implications for Europe of the clear shift of power from the West to the East and the South. Designed as a multi
Examining the tensions between Hume's skepticism and his ambition of discovering Newtonian laws of human nature, this book seeks to make sense of the numerous conflicts and paradoxes centering on Hume
Shortlisted for the 2022 TaPRA David Bradby Monograph Prize Applied Theatre: A Pedagogy of Utopia offers a critical consideration of long-term applied and participatory theatre projects. In doing so, it provides a timely analysis of concepts that inform applied theatre and outlines a new way of thinking about making theatre with differing groups of participants.The book problematizes key concepts including safe spaces, voice, ethical practice and resistance. Selina Busby analyses applied theatre projects in India, the USA and the UK, in youth theatres, homeless shelters, prisons and with those living in informal housing settlements to consider her key question: what might a pedagogy of utopia look like? Drawing on 20 years of practice in a range of contexts, this book focuses on long-term interventions that raise troubling questions about applied theatre, cultural colonialism and power, while arguing that community or participatory theatre conversely has the potential to generate a re
The European Union of today cannot be studied as it once was. This original new textbook provides a much-needed update on how the EU's policies and institutions have changed in light of the multiple crises and transformations since 2010. An international team of leading scholars offer systematic accounts on the EU's institutional regime, policies, and its community of people and states. Each chapter is structured to explain the relevant historical developments and institutional framework, presenting the key actors, the current controversies and discussing a paradigmatic case study. Each chapter also provides ideas for group discussions and individual research topics. Moving away from the typical, neutral account of the functioning of the EU, this textbook will stimulate readers' critical thinking towards the EU as it is today. It will serve as a core text for undergraduate and graduate students of politics and European studies taking courses on the politics of the EU, and those taking
This book examines the intersection of gender and violence in popular culture. Drawing on the latest thinking in critical international relations, media and cultural studies and gender studies, it foc
Biological anthropology is a diverse field, with countless research methods and techniques in different sub-disciplines. This book takes a critical perspective to the current state of the field, exploring theory and practice in paleoanthropology, bioarchaeology, and ecology. Contributors challenge how evidence is discovered, collected and interpreted, and explain that researchers gain insights by de-familiarizing themselves from well-known methods and taking a different perspective - 'making the familiar strange'. The book covers how researchers' biases and assumptions affect the interpretation of topics such as human evolution and population movements; race, health, and disability; bodies and embodiment; and landscapes and ecology. A final chapter includes a critical assessment of new thinking about technology, in addition to the multilayered and complex nature of both research questions and evidence. This is an insightful text for researchers and graduate students in anthropology, bi
Uniquely well suited for teaching, this innovative text-reader strengthens students’ critical thinking skills, sparks classroom discussion, and also provides a comprehensive and accessible under
Uniquely well suited for teaching, this innovative text-reader strengthens students’ critical thinking skills, sparks classroom discussion, and also provides a comprehensive and accessible understandi
This book draws on the distinct phases of Jacques Lacan's career to show his way of thinking in and beyond his lifetime. It is an examination of the past, present, and futures of psychoanalysis, as these are developed in the dimensions of language, literature, logic, philosophy, visual culture, identity and sexuality, and politics. The interdisciplinary approach of the volume allows it to work across clinical, sociological, philosophical, and literary fields to both add dimensions to the literary/critical reception of Lacan and enable the system of Lacanian psychoanalysis to have a wider conversation. Re-examining the fundamental concepts of Lacanian theory in its historical contexts through the topological structures he inaugurated, After Lacan makes innovative critical interventions in contemporary debates on racism, Islam, the Communist Party, poetry, new media, disability identity, and queer theory. It is a key resource for students, graduates and instructors of literary theory, ps
This textbook is a complete rewrite, and expansion of Hugh Rollinson's highly successful 1993 book Using Geochemical Data: Evaluation, Presentation, Interpretation. Rollinson and Pease's new book covers the explosion in geochemical thinking over the past three decades, as new instruments and techniques have come online. It provides a comprehensive overview of how modern geochemical data are used in the understanding of geological and petrological processes. It covers major element, trace element, and radiogenic and stable isotope geochemistry. It explains the potential of many geochemical techniques, provides examples of their application, and emphasizes how to interpret the resulting data. Additional topics covered include the critical statistical analysis of geochemical data, current geochemical techniques, effective display of geochemical data, and the application of data in problem solving and identifying petrogenetic processes within a geological context. It will be invaluable for
