international marketing - 三民網路書店

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Lexical Conflict ― Theory and Practice

作者：Danko Šipka 出版社：Cambridge Univ Pr 出版日：2019/03/28 裝訂：平裝

The first practical study of its kind, Lexical Conflict presents a taxonomy of cross-linguistic lexical differences, with thorough discussion of zero equivalence, multiple equivalence and partial equivalence across languages. Illustrated with numerous examples taken from over one hundred world languages, this work is an exhaustive exploration of cross-linguistic and cross-cultural differences, presenting guidelines and solutions for the lexicographic treatment of these differences. The text combines theoretical and applied linguistic perspectives to create an essential guide for students, researchers and practitioners in linguistics, anthropology, cross-cultural psychology, translation, interpretation and international marketing.

定價：1624 元，優惠價：9 1462

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滿額折

442.

Faithful: A Novel

作者：Davitt Sigerson 出版社：Anchor Books 出版日：2005/03/08 裝訂：平裝

Nick and Trish married within two months of meeting each other. A thoroughly modern couple with demanding careers–Nick is a stock trader, Trish works in international marketing–they are drawn together

定價：453 元，優惠價：79 358

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The Design of Sites ─ Patterns For Creating Winning Web Sites

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443.

The Design of Sites ─ Patterns For Creating Winning Web Sites

作者：Douglas K. Van Duyne; James A. Landay; Jason I. Hong 出版社：Pearson P T R 出版日：2006/12/08 裝訂：平裝

Praise for the second edition of The Design of Sites "In my worldwide IBM marketing role, I have the benefit of working with some of the finest international interactive agencies and internal Web

定價：2275 元，優惠價：1 2275

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90折

444.

Managing Services

作者：Alan Nankervis 出版社：Cambridge Univ Pr 出版日：2005/10/05 裝訂：平裝

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

定價：3184 元，優惠價：9 2866

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445.

The Strategic Defense Initiative

作者：Edward Reiss 出版社：Cambridge Univ Pr 出版日：1992/07/23 裝訂：精裝

This history of the Strategic Defense Initiative ranges across politics, economics, strategic studies and international relations, and provides the latest research into the SDI interest groups, the distribution of contracts, and the politics of influence. It discusses the wider contexts of 'Star Wars', such as alliance management, marketing, and domestic politics, and its military spin-offs, especially for anti-satellite (ASAT) and 'space control' programmes. The author tests the theoretical literature on the dynamics of the arms race by using SDI as a case study, and draws evidence from sources such as congressional hearings, interviews, the trade press, restricted briefing papers, and documents obtained under the US Freedom of Information Act. The book follows the fortunes of strategic defence into the changed global conditions of the 1990s, following the collapse of the Soviet bloc, the Gulf War, and President Bush's announcement of a refocused SDI, the Global Protection Against Lim

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446.

Glaxo：A History to 1962

作者：R. P. T. Davenport-Hines 出版社：Cambridge Univ Pr 出版日：1992/11/26 裝訂：精裝

Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. It was the first comprehensive study of a UK-based drugs company and one of the relatively few scholarly studies written of front-ranking world companies.

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Understanding Foreign Policy Decision Making

90折

447.

Understanding Foreign Policy Decision Making

作者：Alex Mintz 出版社：Cambridge Univ Pr 出版日：2010/03/08 裝訂：精裝

Understanding Foreign Policy Decision Making presents a psychological approach to foreign policy decision making. This approach focuses on the decision process, dynamics, and outcome. The book includes a wealth of extended real-world case studies and examples that are woven into the text. The cases and examples, which are written in an accessible style, include decisions made by leaders of the United States, Israel, New Zealand, Cuba, Iceland, United Kingdom, and others. In addition to coverage of the rational model of decision making, levels of analysis of foreign policy decision making, and types of decisions, the book includes extensive material on alternatives to the rational choice model, the marketing and framing of decisions, cognitive biases, and domestic, cultural, and international influences on decision making in international affairs. Existing textbooks do not present such an approach to foreign policy decision making, international relations, American foreign policy, and c

定價：2924 元，優惠價：9 2632

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448.

The Cambridge Companion to Eighteenth-Century Opera

作者：Anthony R. DelDonna 出版社：Cambridge Univ Pr 出版日：2009/07/31 裝訂：精裝

Reflecting a wide variety of approaches to eighteenth-century opera, this Companion brings together leading international experts in the field to provide a valuable reference source. Viewing opera as a complex and fascinating form of art and social ritual, rather than reducing it simply to music and text analysis, individual essays investigate aspects such as audiences, architecture of the theaters, marketing, acting style, and the politics and strategy of representing class and gender. Overall, the volume provides a synthesis of well established knowledge, reflects recent research on eighteenth-century opera, and stimulates further research. The reader is encouraged to view opera as a cultural phenomenon that can reveal aspects of our culture, both past and present. Eighteenth-century opera is experiencing continuing critical and popular success through innovative and provoking productions world-wide, and this Companion will appeal to opera goers as well as to students and teachers of

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90折

449.

The Strategic Defense Initiative

作者：Edward Reiss 出版社：Cambridge Univ Pr 出版日：2008/01/21 裝訂：平裝

This history of the Strategic Defense Initiative ranges across politics, economics, strategic studies and international relations, and provides the latest research into the SDI interest groups, the distribution of contracts, and the politics of influence. It discusses the wider contexts of 'Star Wars', such as alliance management, marketing, and domestic politics, and its military spin-offs, especially for anti-satellite (ASAT) and 'space control' programmes. The author tests the theoretical literature on the dynamics of the arms race by using SDI as a case study, and draws evidence from sources such as congressional hearings, interviews, the trade press, restricted briefing papers, and documents obtained under the US Freedom of Information Act. The book follows the fortunes of strategic defence into the changed global conditions of the 1990s, following the collapse of the Soviet bloc, the Gulf War, and President Bush's announcement of a refocused SDI, the Global Protection Against Lim

定價：1689 元，優惠價：9 1520

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450.

Handbook of Research on Customer Engagement

作者：Linda D. Hollebeek (EDT); David E. Sprott (EDT) 出版社：Edward Elgar Pub 出版日：2019/11/29 裝訂：精裝

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing fie

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451.

The Economics of E-Commerce

作者：Michael R. Baye; Morgan John 出版社：Edward Elgar UK 出版日：2016/10/28 裝訂：精裝

This comprehensive collection, edited by two pioneers of e-commerce, presents thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include eva

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452.

Market Segmentation ― Conceptual and Methodological Foundations

作者：Michel Wedel; Wagner A. Kamakura 出版社：Kluwer Academic Pub 出版日：1999/11/01 裝訂：精裝

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration

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453.

Market Segmentation ─ Conceptual and Methodological Foundations

作者：Michel Wedel; Wagner A. Kamakura 出版社：Springer Verlag 出版日：2012/10/17 裝訂：平裝

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration

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454.

Advanced Methods for Modeling Markets

作者：Peter S. H. Leeflang (EDT); Jaap E. Wieringa (EDT); T. H. A. Bijmolt (EDT); Koen H. Pauwels (EDT) 出版社：Springer Verlag 出版日：2017/09/06 裝訂：精裝

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, str

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455.

The Routledge Handbook of Agricultural Economics

作者：Gail L. Cramer (EDT) 出版社：Routledge 出版日：2018/06/07 裝訂：精裝

Agricultural economics includes applied economics and the fields of consumer and food economics, production and farm management, marketing, policy, and finance as well as economic development and inte

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456.

The Advertising Handbook

作者：Helen Powell; Jonathan Hardy; Iain Macrury 出版社：Routledge 出版日：2018/03/06 裝訂：精裝

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of t

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90折

457.

Global Strategic Management

作者：Philippe Lasserre 出版社：Bloomsbury Academic UK 出版日：2022/11/17 裝訂：平裝

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukrai

定價：3189 元，優惠價：9 2870

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Internationalization of Companies from Developing Countries

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458.

Internationalization of Companies from Developing Countries

作者：John E. Kuada; Olav Jull Srensen 出版社：Taylor & Francis 出版日：2000/06/01 裝訂：平裝

Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers a

定價：5059 元，優惠價：79 3997

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電子書

459.

Youth and Consumption(電子書)

作者：Kara CHAN 出版社：CityUniversityofHongKongPress 出版日：2010/01/01 裝訂：電子書

The global youth market is important to international marketers, educators, and policy makers because of its growing purchase power, homogeneity, and its readiness to accept new innovations. This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. With evidence-based advice on how to communicate with the youth in the context of consumption of products, services, and ideas, this volume will prove to be a very useful reference to a wide range of readers, including marketing professionals, counselors and educators who work closely with young people as a unique group of target audience.

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電子書

460.

Social Issues of Advertising(電子書)

作者：Kara Chan 出版社：CityUniversityofHongKongPress 出版日：2016/12/01 裝訂：電子書

Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.

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Lexical Conflict ― Theory and Practice

Faithful: A Novel

The Design of Sites ─ Patterns For Creating Winning Web Sites

Managing Services

The Strategic Defense Initiative

Glaxo：A History to 1962

Understanding Foreign Policy Decision Making

The Cambridge Companion to Eighteenth-Century Opera

The Strategic Defense Initiative

Handbook of Research on Customer Engagement

The Economics of E-Commerce

Market Segmentation ― Conceptual and Methodological Foundations

Market Segmentation ─ Conceptual and Methodological Foundations

Advanced Methods for Modeling Markets

The Routledge Handbook of Agricultural Economics

The Advertising Handbook

Global Strategic Management

Internationalization of Companies from Developing Countries

Youth and Consumption(電子書)

Social Issues of Advertising(電子書)