This Thing Called Marketing provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communication
Just as Christ transforms individuals from the inside out, he is also working on the heart of your marriage. Through this video Bible study series, learn to cultivate and enjoy a beautiful marriage th
(Book). The maxim in the music industry has always been "You can't make it on talent alone," and with this book, you don't have to. In language that is simple and direct, author Tad Lathrop details pr
This book is an indispensable, step-by-step guide to calculating what works and what doesn’t in the notoriously difficult to measure areas of marketing and public relations. When a CEO wants to know w
This is a combination of A Preface to Marketing Management,plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are ne
The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contempo
This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".This updated edition connects digital marketing topics t
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".This updated edition connects digital marketing topics t
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly mov
A complete guide to marketing cellular devices and services Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case
Tourism marketing is an emerging discipline which has now become an individual field of study. This book unfolds the innovative aspects of tourism marketing which will be crucial for the progress of t
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how
"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Sv
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how
This practical guide is the first to take a behavioral/managerial approach to one of the fastest-growing fields in marketing: services marketing! In an engaging and interesting writing style, the auth
Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and
Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone
