Terry O’Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is mo
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a
For those seeking a clear cut guide to harnessing the mobile consumer, this 2nd edition of Mobile Marketing provides a comprehensive overview for tackling the multi-screen generation of mobile technol
A growing portion of internet traffic is coming from smartphones and tablets. Net Marketshare put mobile's share of global browsing traffic at 10.3% in October 2012. This was the first time mobile had
Aesthetics is a term most used in the context of visual beauty. This book attempts to define aesthetics by broadening the understanding of the elements it is composed of. It draws attention to all th
By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It h
"Batterley is not afraid to say how it is . . . In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."--S
This book is different from all the other books you’ve read about Internet marketing in three main ways:1. This book was written for business owners, not IT geeks. Anybody can understand it.2. All the
This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first nume
*UPDATE* This is the old version. The new version of this book is called the YouTube Marketing Manual. It's fully updated for 2013. This version is still available because some of the information is s
This book is a collection of creative ideas and formulas for the acquisition, financing, and disposition of real property. While each of the formulas has been researched and edited by the authors, man
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices fro
Do you want to create a better marketing plan for your business which will ultimately result in better marketing and more customers for your business?If you do, then this book is for you. This book is
Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowled
For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten
Savvy advice for adding video to your marketing planVideo marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing
McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the c
This is the second edition of Randall?s concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview o
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important
