Building on the flexible and balanced approach that has made this text a market leader, the new edition of Financial Accounting provides a strong real-world emphasis, integrates performance measuremen
Public Finance provides a modern treatment of public finance principles with an emphasis on policymaking and policy analysis. Using a variety of applications in the context of fiscal federalism, the t
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource
PRINCIPLES OF ACCOUNTING continues to lead the market with balanced, flexible content supported by an array of integrated print and technology supplements. Designed for both majors and non-majors, the
This text for the one- or two-semester applied or business calculus course uses intriguing real-world applications to engage students' interest and show them the practical side of calculus. Many appli
1.New Harvard Business School Cases: Many cases in the Fifth Edition are new, such as Vizio, Inc., Oddo Securities, This Risk-Reward Framework at Morgan Stanley Research, and Sidoti & Company. Cas
As the World Bank and the International Monetary Fund (IMF) celebrate fifty years of economic dominion over the Third World, this reader brings the best progressive authors together to critique these
This is a classic text about enjoying the miracle of every day life. Originally published in 1964, it is being reissued, a testament to Piatti's distinctive artwork. He is particularly known for his
A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and tec
PEOPLE AT WORK, 5e focuses on the many psychological and social pressures that people experience when they interact with each other in the workplace. By focusing on the reader, the authors show how hu
MANAGEMENT: A COMPETENCY-BASED APPROACH presents theory, relevant applications, and innovation. The authors continue to place emphasis on six managerial competencies-self-management, strategic action,
The market leader, Brigham/Houston continues to grow in reputation as the most effective approach for learning basic finance principles, tools, and applications. It is also updated to reflect the late
This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories
●New to this Edition1.More Concise and Streamlined: reorganization in this new edition include: Ch7 material on market demand is moved to new Ch10; Part III has been moved – Ch8,9 are now Ch18,19, and
This text remains the only text in the market that presents a balance of financial theory and applications. The authors maintain the same four goals as with the first edition: helping learners to make
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship m
