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本書除襄括完整的管理學理論外,並加入美國與全球現今的管理應用實務,本書架構的二大特點,(1)企業永無止境的追求超越顧客期待;(2)企業與組織成員需要被有效的領導。本書特色:‧Management in Action:章首案例強調管理者面對不同組織與活動時與本章產生的關連性。‧Application Cases:全面更新章末應用個案,充份點出整章主要論點。‧Global Applications b
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