Marsh, an accountant who has worked for various corporations and consultancies, explains techniques and processes used in business and financial models, with a focus on modeling a company and its inve
Van den Bergh, who is associated with a research agency, and Behrer, who works for a media corporation, explain five attributes of successful brands that reach Generation Y: coolness, realness, unique
Minutes are vital to the success of meetings. Attendees rely on them for information they may have missed, and they serve as an essential communications tool for non participants. In addition, the act
Oral presentation skills are a great career-building asset.? This book takes a step-by-step approach to developing a great presentation, from unpacking the original brief, to understanding what an aud
"Essential!" -- Marketing magazine "A must for marketing and business professionals alike." --Sales Director This fully updated paperback edition of "The Essential Brand Book" is a companion resource
Designed to overcome flaws during the planning and design stages of educational or training courses, this guide explains the importance of physical factors in the instructional environment, the roles
Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
Search engine optimization is an increasingly critical tool for digital marketers in a competitive and saturated online marketplace. Setting itself apart from the ubiquitous technical and process-driv
For students of finance at both undergraduate and postgraduate level, or those preparing for professional examinations, Investment and Portfolio Management develops knowledge and understanding of the
Supply Chain Risk Management is a practical learning resource assessing the various sources of external threats to the supply chain, such as natural disasters, economic risk, terrorism and piracy. It
Offers a concise and fully illustrated guide to learning to drive, structured in 10 defined stages, giving any learner driver the resources and skills to deal with both the practical and theory tests.
A complete guide to Forensic Accounting and Finance, this book is ideal for advanced-level students and new or mid-level forensic accounting professionals looking to boost their specialist knowledge a
The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition
Winner of the CMI Management Book of the Year Awards in the 2012/2013 New Manager category, The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits,
Dealing with Difficult People will help you navigate the bullies, nit-pickers, manipulators and complainers who drive you mad at work. With example dialogue, techniques and tips, it will help you avoi
Dealing with Difficult People will help you navigate the bullies, nit-pickers, manipulators and complainers who drive you mad at work. With example dialogue, techniques and tips, it will help you avoi
With five unemployed people for every open job and more than 40 applicants for every open position, job seekers and those looking for a promotion need to differentiate themselves from the competition.
With the latest theories on the psychology of thinking, Ros Taylor sets out the pre requisites needed for creativity to flourish. She explores: how different organizational cultures can inspire and mo
Freight transport and logistics operations have become so technically sophisticated that a whole language of generic terms, jargon, abbreviations and management buzzwords, to say nothing of legal term
