This is one of the first texts on the market to provide a foundation for covering the important subject of electronic commerce within college and university economics curricula. Applying basic princip
This book provides an economic analysis of e-commerce and the Internet. The book takes a broad approach in looking at the microeconomic structure, competitive strategy and efficiency, as well as socia
This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce
This innovative book explores current and developing issues in Enterprise Resource Planning (ERP) systems, emphasizing examples from real-world companies and professionals. It includes material on the
ACCOUNTING INFORMATION SYSTEMS, 4th Edition provides thorough and up-to-date coverage of accounting information systems and related technologies. It features an early presentation of transaction cycle
This text combines a strong foundation in international finance theory with current, practical applications. It provides thorough, up-to-date treatment of cutting-edge international finance issues alo
Through BUSINESS MARKETING MANAGEMENT, you'll find out the secrets behind effective business-to-business marketing as well as the latest marketing data on rapidly developing economies in this easy-to-
Known for its current, comprehensive, and accurate coverage, INTERNATIONAL BUSINESS LAW AND ITS ENVIRONMENT focuses on the transactional aspects of international business as well as on the legal, cult
Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage,
This texts' comprehensive coverage, presented from a management perspective, focuses on applications of multimedia rather than hardware and software requirements. Individual chapters offer an inside l
In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed
This text is unique in its first-person, discovery learning approach using a 4-step decision-making model throughout. It truly conveys a management perspective, by including coverage of topics such as
