Your first step as a business is the most important one. When crafting a digital branding strategy, you want longevity and that is why you must appeal to your consumer demographics. That’s the only wa
The purpose of this book is to fulfil a gap in the market for technical publications. At present the market has two types of book – those that try to tell you everything and others that try to tell yo
Scandals relating to manipulation and fraud have dominated much of the history of business and the accounting profession in America since the founding. Crooks, corruption, scandals and panics have bee
The subject of this book, demonstrated throughout the sample chapters included for your review, is how improved financial literacy adds value to both individuals and entrepreneurial ventures. Specific
This survey design book is a complete, practical guide to show you how to conduct survey research, the full cycle of designing and implementing a survey, data collection, some basic statistical techni
his book will undertake a comprehensive but accessible survey and critical analysis of two of the major legal systems of the world, the Common law and Civil law traditions, through the prism of the la
CEOs and Business owners face an ever increasingly complex world in which they do business. They are making decisions from accessing viable markets to sell their products and services to attracting an