As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the
With increased globalization, off-shoring, and outsourcing, global supply chain management is becoming an important issue for many businesses. Global supply chain management shares some of
Framing advertising as an essential part of marketing strategy, Advertising Transformed offers strategic answers to questions marketers and managers have about the effectiveness of advertising in the
Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key
Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master th
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andr
In an age where two-thirds of all merger deals can be said to fail (where deals fall short of the minimum required financial returns to the acquiring company), how can future success be guaranteed? An
Reward Management is a practical guide to understanding and implementing effective reward strategies. It offers a complete overview of the field and how to align reward management approaches with the
