This book features examples of different types of custom-designed lettering - from digital typefaces to printed matter and handwriting - and their practical applications. When we read, our brain is decoding a series of abstract symbols and synthesising the results into complex ideas. Really, then, we see before we read.We recognise the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualise a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills.This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients an
It's hard not to give in to the magic of pop-up books. Everyone, adults and children, we can not stop marveling each time we turn a page and suddenly something is built in three dimensions before our
The result of extensive research centred on the latest designs optimised for the screens of mobile devices, the Power of Touch looks at over a hundred projects that showcase the functionality and acce
Best examples and uses of typography in motion for the digital environment.Typography for the Screen features a wealth of creative typography projects for the digital screen, such as motion graphics, webpage design, and conceptual experiments, and explores typographic application in visual and information hierarchies within the digital screen environment. Exclusive interviews with designers and design studios integrate different knowledge and design philosophies, constituting a true source of inspiration for designers and students. It includes QR codes with links to the designers' videos and webpages with examples of the fonts they use.
