Armstrong與Kotler兩位行銷大師所新修訂之第十三版《行銷學》(Marketing: An Introduction)，不僅在內容方面與時俱進，更能激發讀者在實務演練時的行銷想像力與創造力。新版開宗明義即強調在現今數位與大數據浪潮下，品牌該如何創造與獲取顧客價值。以敘事方式闡述行銷邏輯與脈絡，清楚易解。而在進入本書的尾聲，品牌在面臨全球化與在地化的行銷運作，及如何以宏觀的角度思考永續行銷
ENVIRONMENTAL SCIENCE will inspire and equip you to make a difference for the world. Featuring sustainability as their central theme, authors Tyler Miller and Scott Spoolman emphasize natural capital,
Connect with Life-Span Development and connect with success. Informed and driven by research. At McGraw-Hill, we have spent thousands of hours with you and your students, working to understand the
Global Studies is a unique series designed to provide comprehensive background information and selected world press articles on the regions and countries of the world. Each Global Studies volume inclu
Interviewing: Principles and Practices, the most widely used text for the interviewing course, continues to reflect the growing sophistication with which interviewing is being approached, incorporatin
Thorough. Accurate. Reliable. Engaging. These are just a few of the words used by adopters and reviewers of John Santrock’s Child Development. A new Connections theme shows how it all fits together in
