Blue Ocean Strategy

故事以一句「這是我的海洋」展開，一名女孩牽著母親的手走過沙丘，開始用自己的方式認識大海。她所看到的海，既黏滑也沙沙，既閃亮也黯淡；會拍打、轟鳴，也會靜靜低語。顏色在眼前層層展開，從鏽橘、淡白到拋光的綠色，而「大多時候，它是藍的」。故事描述行動不便的女孩參與海邊一日，溫和地傳達共融與適應的力量，並獲《School Library Journal》星級好評。"This is my ocean," the young girl begins as she heads over the dunes with her mother. Then, as they pass the whole day at the seaside, she lyrically describes her ocean in simple, sensory detail. It's both "slimy" and "sandy," "sparkly" and "dull." It has wonderful sounds, as it "splashes and crashes and echoes and squawks." And it contains so many colors, from "rusted orange" to "runaway red," "faded white" to "polished green." Though "mostly it's blue." Nothing the girl experiences escapes her careful observation and appreciation. And at day's end, she can't wait for her next trip to the beach.Author Darren Lebeuf, an award-winning photographer, uses spare text and a rhythmic style to create an evocative read-aloud. The vivid adjectives, both concrete and abstract, will inspire children to try to capture in

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path

The seminal book Blue Ocean Strategy has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new ma

In celebration of 15 bestselling years in print, this high-quality collector’s edition of Blue Ocean Strategy offers a superb reading experience for years to come, with a hard cover constructed of qua

If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-he

Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unl

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In

William Taylor lives with his parents in Allymera Bay, famous for its spectacular sunsets and beautiful beaches. He's enjoying his summer because he gets to spend plenty of time out on the water, swim