For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analyti
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thorough
Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better busine
Apply analytics to business problems using two very popular software tools, SAS and R. No matter your industry, this book will provide you with the knowledge and insights you and your business partner
This practical business analytics in sport book provides students and industry leaders with innovative strategies to collect data and convert it into meaningful information that enables sport business
In this second edition of Business Analytics for Managers, the authors provided an updated look at business analytics, focusing mainly on the subject of "big data" and the increased use of analytical
Introduction to Business Analytics using Simulation employs an innovative strategy to teach business analytics. It uses simulation modeling and analysis as mechanisms to introduce and link predictive
Disruptive Analytics: Charting Your Strategy for Business Analytics 2.0 teaches corporate personnel and consultants what they need to know about seven key technology trends rocking the world of predic
This book deals with Business Analytics (BA) – an emerging area in modern business decision making. Business analytics is a data driven decision making approach that uses statistical and quantitative
Business analytics can help you manage the accelerating risk and uncertainty associated with today’s global business environments. InGlobal Business Analytics Models, Hokey Min empowers managers to us
Lead your organization into the industrial revolution of analytics with The Analytics RevolutionThe topics of big data and analytics continue to be among the most discussed and pursued in the business
As the field of business analytics continues to emerge, there is a dearth of textbooks geared towards this market. Reflecting the growing importance of analytics, this book presents important areas of
Traditional business analytics have so far focused mostly on descriptive analyses of historical data using a myriad of sound statistical techniques. This book describes how numerical statistical techn
Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bri
R for Business Analytics looks at some of the most common tasks performed by business analysts and helps the user navigate the wealth of information in R and its 4000 packages. With this information
Plain English guidance for strategic business analytics and big data implementationIn today's challenging economy, business analytics and big data have become more and more ubiquitous. While some busi
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can addres
This book provides a first-hand account of business analytics and its implementation and an account of the brief theoretical framework underpinning each component of business analytics.The themes of t
This book provides a first-hand account of business analytics and its implementation and an account of the brief theoretical framework underpinning each component of business analytics.The themes of t
Killer Analytics shows businesses how analytics are being applied to measure components of business performance that traditionally are not measured. New areas include innovation, sustainability, Risk,
Learn to manage and grow successful analytical teams within your business Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises i
Say goodbye to scratching your head in confusionThis data analytics book could be the answer you're looking for...This book has lots of valuable eye-opening information about data analytics, which wil
