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Why were people so afraid of the Vikings? Why were some buried in boats? These are just two of the many questions tackled in this enjoyable look at the Vikings. This newly revised internet-linked edit

Find out who built castles, what knights did and what really went on inside castle walls in this entertaining and colourful look at medieval life. Packed full of fun and facts about life in castle tim

What were gladiators? Were people really thrown to the lions? What did Romans learn at school? Find out in this entertaining look at the Romans. Packed full of fun, facts and illustrations showing eve

The first of a pair of memoirs in collection form, featuring essays, interviews, and even a brief comic on the history of airline food, from the master animator. In the first two decades of his career

Did people really live in caves and did they hunt dinosaurs? Find out the answers to these and lots more questions in this colourful, fun and informative book spanning 3 million years of everyday life

第一本用社會科學方法詮釋《金剛經》的科普著作佛教經典深藏傳播學與廣告學的實用智慧，教你跳脫框架，真正做到應無所住而生其心。讀《金剛經》要一本正經，從佛學的角度來看它嗎？其實不用，以現代社會科學的學理來讀它，更能扣連時代脈動，彰顯其價值；這也是社會科學的科普化，用不同角度，跳脫窠臼框架，以學理檢視、獨立思考，宗教是感性，科學是理性，「感性+理性」成了「理智的浪漫」豈不更美。本書分A、B兩卷及結論，A卷是《金剛經》的完整譯文與重要名詞的說明，稱〈金剛經．辨〉，「辨」指區隔，逐句解析五千字原典；B卷是要義精進版，稱〈經剛經．辯〉，「辯」指討論，提出18 個《金剛經》重要觀念的現代性詮釋。《金剛經》的命名隱含行銷法則「第一定位」的要求。《金剛經》是門徒記錄整理的稿子，也是人為智慧的產出，就是「有為法」。「色聲香味觸法」幻術，也是政治傳播和商業直銷常用的招式，都是假相，為佛陀排斥的。滅度是消除舊認知、植入新觀念的過程，用現代的語言說，就是強制學習，類似洗腦。降伏其心要去除的其實是人在「社會化」後的灰色價值。理解「見象非相，似相亦象」就知道假新聞是怎麼回事。《金剛經》雖為佛典，但倒比較像2500餘年前古印度的智慧，內容慧黠有趣，然而2500年的時空阻隔、文明進步，如果還將《金剛經》當作聖經，不能批評，這可違背了佛陀的教誨，佛陀要我們「無住相（象）」，不拘泥禮法表象，也提醒我們「有為法，如夢幻泡影，如露亦如電」，包含《金剛經》在內一切人為智慧，都是可以被討論、質疑或挑戰的。◎ 本書採「偽」雙封面設計，封面是木頭人倒立看《金剛經》，但《金剛經》在哪裡？封面可一個字也沒有，《金剛經》有字，就是有為法的「象」，囿於框架規矩；沒字的《金剛經》，才是「相」，因無所住，故能生其心。封底似另一個封面，一塊文案隨著封面正看，另一塊要隨標題倒過來看。插圖是李幸潔《忘塵》，正看積極，倒看又是一番想像。所以啦，倒立看世界，世界真的不一樣。因此用社會科學理論詮釋《金剛經》，才會開啟另一扇窗。

資深媒體人周天瑞首度披露美洲《中時》創辦與停刊始末─王健壯、黃榮村、劉敦仁　專文推薦─這個問題好像只有我能回答。其實，我仍未必是最有資格的解謎人。　一九八二年，他揮別久居的台北帶著家當，攜家帶眷飛抵紐約，押上全部的勇氣與熱情，在語言文化殊異的北美國度創辦全新的中文報紙。他是仍然少壯昂揚的周天瑞，銜命開辦美洲《中國時報》；然而在這段旅程開啟的當口，他未曾預料到這段經歷，將在往後數十載的新聞媒體從業生

Art as we know it is dramatically changing, but popular and critical responses lag behind. In this trenchant illustrated essay, David Joselit describes how art and architecture are being transformed i

An excellent introduction to mythology, this book includes a glossary, afterword, and bibliography.