??Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key c
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and
This beautifully illustrated and well-organized volume comes down firmly on the necessity of teaching evolution as the cornerstone for any science curriculum, articulating in gentle but clear language
The United States and other countries around the world face problems of an increasingly global nature that often require major contributions from science and engineering that one nation alone cannot p
THE NATIONAL ACADEMIES™Advisers to the Nation on Science, Engineering, and MedicineThe nation turns to the National Academies---National Academy of Sciences. National Academy of Engineering,
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and
To help commemorate the 200th anniversary of the New York Academy of Sciences, founded in 1817, this revised edition of Simon Baatz’ book Knowledge, Culture, and Science in the Metropolis: The New Yor