DOUGLAS A LIND

本書的目標是為主修管理、行銷、財務、會計、經濟與其他商業管理領域的學生提供許多敘述與推論統計學用的介紹性導覽。我們聚焦於商業應用，但同時也使用許多跟當前大學生的生活有關的習題與範例。在課文中，我們為剛學習的學生闡述在基礎統計學課程中學習成功所需的每一個步驟。此逐步的方式可強化學習表現，加快準備並顯著地改善學習動機。了解觀念、閱讀與演練許多的範例與習題，以及理解統計方法在商業與經濟上的應用，是本書的

本書是一本極具價值的人力資源管理教材，理由如下：‧由四位曾在大學教授人力資源管理的作者集結多方面的研究、教學及諮詢經驗而成。‧強調如何應用人力資源管理的功能，幫助企業獲取競爭優勢。‧討論許多當代關切的人力資源管理議題，例如，電子化人力資源管理、徵才及員工留任、多元化及國際工作等問題，如何衝擊人力資源管理實務。‧先介紹策略性人力資源管理，並以此概念貫穿全文。‧檢測如何應用新的技術，以改善人力資源理實

From its origins in 1976, Statistical Techniques in Business and Economics has become a best seller, providing students across the business specialisms with an introductory survey of descriptive and inferential statistics. With a step-by-step approach and clear writing style, any student can learn and succeed in Business Statistics.The new edition includes a focus on the development of basic data analytical skills. Microsoft Excel, Minitab, and MegaStat are used throughout the text to illustrate statistical software analyses, and screen captures are used within the chapters, so the student becomes familiar with the nature of the software output. Additional resources are available online through Connect, with references or links in the text to Excel tutorials that provide users with clear demonstrations using statistical software to create graphical and descriptive statistics and analyses to test hypotheses.What's changed:The Nineteenth Edition made several changes to the flow and organ

本書主要是為主修管理、行銷、財務、會計、經濟與其他商學領域的學生，提供敘述統計與推論統計學的應用。在第七版中，作者按部就班、有條理地闡述基本的統計觀念給讀者。透過步驟式的解釋來提高學生的操作能力，加速他們的瞭解並增強學習動機。藉由閱讀與演練許多的範例與習題，可增進統計觀念的掌握與統計方法在商業及經濟上的應用。‧重要公式及重點整理：色塊標示重要公式及關鍵概念，方便掌握重點。‧自我測驗與摘要練習：「自

Thompson, Strickland and Gambles, CRAFTING AND EXECUTING STRATEGY, 17/e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporat

Business, Government, and Society, by Steiner and Steiner, tells the story of how forces in business, government and society shape our world. While current events move rapidly over the surface of the

Statistical Techniques in Business and Economics is a comprehensive survey of statistical tools and methods. Mason and Lind present concepts clearly and succinctly in a step-by-step format and then i

Lind/Marchal/Wathen is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents con

In the decade since the credit derivatives market started, financial professionals have become increasingly sophisticated. Most books on the subject have not kept pace. Credit Derivative Strategies cl

US$2 trillion per day (yes, per day!) is traded on foreign exchange (FX) markets worldwide, making it the biggest market in the world with enormous opportunity. And despite widely held views to the co

The ultimate insider’s guide to pursuing a career in one of the hottest, fastest-growing career sectors in America In a departure from his usual edge-of-the-seat coverage, New York Times bestselling a

Reading Explorer is a four-level reading series which uses carefully adapted National Geographic text, images and video to develop reading and vocabulary skills for learners of English. ‧Stunning re

Whether selling to Mexican companies, buying from them, or partnering with them, there are definite differences when doing business South of the Border. Organized in a convenient question-and-answer f

Instant answers for every conceivable information systems question related to communications technologies, artificial intelligence, databases, online information services, financial and accounting sof

Provides financial plans and savings advice suited to all income levels and savings goals

Index funds have experienced explosive growth over the past 10 to 15 years, primarily from institutional investors. In this book, two investment insiders reveal why index funds are the way to go. Thro

Using a combination of practical tips and anecdotes, this essential guide provides an overview of the world market and explains in clear, non-technical language exactly how investors can realize big g

Raising questions about the stability of the mutual fund investment industry, a business reporter for the New York Times describes how Fidelity used its power to bend the rules of investing to its own

Gathers information on international trade opportunties

This book is written for you if you need to achieve results with and through other people.. "In a brief, easy-to-read format, this newly revised fifth edition summarizes practical skills and strategie

Explains how to apply essential skills in four critical thinking areas--problem-solving, decision-making, anticipation of future trends and opportunities, and sorting through complexity--to create sma

A complete, practical introduction to management and cost accounting.Introduces the theory and practice of management accounting. Presents the elements that management and cost accountants must consid

In Corporate Politics and the Internet, leading network consultant James Gaskin shows you exactly how to lead your company through today's new jungle of Internet-related legal, ethical and personnel d

Choose the right software quality methodology, and make it work efficiently. Some organizations have established ISO 9000 quality certification or the Software Engineering Institute's Capability Matur

This book distills the most important elements of a winning Web page into seven essentials, and then shows you how to accomplish every one of them. Learn how to build Web sites that are attractive, va