In the tradition of the bestselling "The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving
Mittal (medicine, U. of California, San Diego) compiles 14 articles that discuss heartburn and esophageal pain. Gastroenterology specialists from the US, Europe, and Australia cover the nature of the
