Ed Shane here traces a change in the American pervasive mass media that once disseminated information quickly and stimulated mass cultural response, to a de-massified individual media that incubate a
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Te
Not only television is the source of what Shane (media consultant and author) sees as the profound loss of community in America, but the sound byte style and frenetic ads are important contributors to
This timely handbook represents the latest thinking in the field of technology and innovation management, with an up-to-date overview of the key developments in the field. The editor provides with a
Will cities exist in the next century? Or will everywhere be urban? Contemporary communication and transportation networks allow for greater urban dispersal, yet cities continue to centralise great de
This book provides a simple but comprehensive framework for the emerging academic discipline of urban design, from its origins in Europe and America, to contemporary issues of imagery, finance and mar
This book provides a simple but comprehensive framework for the emerging academic discipline of urban design, from its origins in Europe and America, to contemporary issues of imagery, finance and mar
