Ed Shane here traces a change in the American pervasive mass media that once disseminated information quickly and stimulated mass cultural response, to a de-massified individual media that incubate a
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Te
Not only television is the source of what Shane (media consultant and author) sees as the profound loss of community in America, but the sound byte style and frenetic ads are important contributors to
