In the 2nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings.
In the 2nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings.
Over 75 years ago, Gordon Allport stated that the attitude construct is the heart of social psychology. Allport's sentiment remains true today - people's evaluations of themselves, other individuals,
