Expanding on a landmark cover story in Fortune, a top journalist debunks the myths of exceptional performance. One of the most popular Fortune articles in many years was a cover story called A"What I
How businesses can thrive by learning which customers are creating the most profit-and which are losing them money. One of the oldest myths in business is that every customer is a valuable customer.
Colvin, an educational and behavioral consultant who has been a special and general education teacher, administrator, and university researcher, and Sheehan, who has a background in research psycholog
