This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the
This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the
What is an attitude? How do different research approaches characterise 'attitude' and its applications in social psychology?The Attitude concept has long formed an indispensable construct in social ps
