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Jim Taylor

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RIGOROUS MAGIC
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出版日:2007/03/30 作者:JIM TAYLOR  出版社:JOHN WILEY & SONS;LTD  裝訂:精裝
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? Wha
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