If you asked anyone in his small Vermont town, they’d tell you the facts: James Liddell, star athlete, decent student, and sort-of boyfriend to cute, peppy Theresa, is a happy, funny, carefree guy. Bu
This is not a book about telling your company's story. A book like that would be a waste of time. Customers don't generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.What follows is a seven-part framework that will change the way you talk about your business and perhaps the way you do business.Each year we help more than three thousand businesses stop wasting money on marketing and get their companygrowing by helping them clarify their message. This framework will work for you, regardless of your industry.To get the most out of this book, I encourage you to do three things: 1. Read the book and understand the SB7Framework.2. Filter your message through the framework.3. Clarify your message so more customers listen.Marketing has changed. Businesses that invite their customers into a heroic story grow. Businesses that don't are forgotten.May we all
Examining its relation to ancient and Renaissance political thought, George M. Logan sees Thomas More's Utopia whole, in all its ironic complexity. He finds that the book is not primarily a prescripti
A Companion to Heritage Studies is a comprehensive, state-of-the-art survey of the interdisciplinary study of cultural heritage.Outlines the key themes of research, including cultural preservation, en
Examining its relation to ancient and Renaissance political thought, George M. Logan sees Thomas More's Utopia whole, in all its ironic complexity. He finds that the book is not primarily a prescripti
This advanced reference resource for the novel and novel theory offers authoritative accounts of the history, terminology, and genre of the novel. Comprising over 140 articles ranging from 500 to 7,00
"An accessible guide to identifying and profiting from financial market trendsProfiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence
"Now in a thoroughly updated and revised fourth edition, this volume features new concepts and applications to assist readers in modeling and analyzing natural, social, and technological processes. It
A unique approach to the challenges of complex environmental systems Environmental Transport Processes, Second Edition provides much-needed guidance on mass transfer principles in environmental engine
There's no consensus on what constitutes a novel, and therefore one of the editors' first endeavors was to consider the scope of this project. They state in their introduction that they chose "global
R — the statistical and graphical environment is rapidly emerging as an important set of teaching and research tools for biologists. This book draws upon the popularity and free availability of
R — the statistical and graphical environment is rapidly emerging as an important set of teaching and research tools for biologists. This book draws upon the popularity and free availability of R to c
A one-of-a-kind guide to using deterministic and probabilistic methods for solving problems in the biological sciences Highlighting the growing relevance of quantitative techniques in scientific rese
If you want to gain an edge in today’s competitive markets, adding the candlestick methodology to your repertoire of technical analysis skills is essential. Getting Started in Candlestick Charting can
Updated to include expanded coverage of applied mathematics, this edition continues to provide a solid introduction for students and researchers, including those studying or practicing in the life sci
The theory, design, construction, and operation of microbial fuel cells Microbial fuel cells (MFCs), devices in which bacteria create electrical power by oxidizing simple compounds such as glucose or
Using an innovative approach, this book interprets the unprecedented transformation of contemporary China's major cities. It deals with a diversity of trends and analyzes their sources. Offers a mult
Using an innovative approach, this book interprets the unprecedented transformation of contemporary China's major cities. It deals with a diversity of trends and analyzes their sources. Offers a mult
This new ABC concentrating on major upper Gastrointestinal disorders reflects the latest advances in understanding of the pathophysiology and pathogenesis of upper GI diseases most of which now have p
Urbanisation and urban development issues are the focus of this comprehensive account which introduces readers to the far-reaching changes now taking place in Chinese cities.
Urbanisation and urban development issues are the focus of this comprehensive account which introduces readers to the far-reaching changes now taking place in Chinese cities.
Beginning with a history of the neurophysiologic bases of both emotion and stuttering, the text presents a review of historical and current knowledge concerning those areas and structures of the centr
At a time of increasing interest in microbial systematics and biodiversity this highly readable text, the first to cover the subject at undergraduate level, describes and explains both the theory and
