The definitive international reference on strategic communicationThe term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public r
Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advert
An explosive rejection of the myth of the counterculture in the most provocative book since No Logo. In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter sh
The past decade has seen huge advances in the application of microscopy in all areas of science. This welcome development in microscopy has been paralleled by an expansion of the vocabulary of technic
This book provides a comprehensive overview of the range of issues and concerns related to sexuality and health care. It describes the normal processes and issues which arise at different stages in a
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any are
Volume 1 of 3-volume set containing complete English text of all 13 books of the Elements plus critical analysis. Covers textual and linguistic matters, more. Includes 2,500 years of commentary. Tota
Volume 1 of 3-volume set containing complete English text of all 13 books of the Elements plus critical apparatus analyzing each definition, postulate, and proposition in great detail. Covers textual
