Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expa
How to apply the value investing model to today's high-growth Asian companies Value Investing in Growth Companies serves as a step-by-step guide that lets investors combine the value investing and gr
This up-to-date overview provides the latest information on the performance, sensitivity, strength and processability aspects of propellants and explosive formulations, with the nature of polymer bind
Apply the principles of probability and statistics to realistic engineering problems The easiest and most effective way to learn the principles of probabilistic modeling and statistical inferenc
Physical education is an important part of the primary curriculum and one that provides unique challenges for those involved with its teaching. This book offers a balanced and comprehensive overview o
Physical education is an important part of the primary curriculum and one that provides unique challenges for those involved with its teaching. This book offers a balanced and comprehensive overview o
Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the
It is widely admitted that organized economic interests determine political decision making at many levels of the French political process. This first comprehensive description of the French employers
If the end of war is not victory but peace, wartime plans for postwar peace assume importance beyond the war itself. This book shows how deeply the peace plans of World War II, beginning as early as 1
Here is a sober consideration of the relationship between war and economics as reflected in the history of economic thought of the 19th century. It is divided into three parts: the first examines the
An informal discussion for the general reader of the most critical problems of taxation, including an important chapter on the income tax.Originally published in 1948.The Princeton Legacy Library uses
This book deals with the ear as an acoustic instrument: as a piece of physical apparatus functioning for the reception of sounds from the outside, for conveying them inward to the auditory sense cells
A hard look at the problems of agriculture in a growing industrial economy by the 1955 Pulitzer Prize-winning editor of theDes Moines Register and Tribune. His book is a clear and authoritative call f
Focusing on the Supreme Court as an integral part of the policy-making process, Susan Lawrence examines how a change in who has access to the Court, and the nature of the institutions that structure t
In this study Karen Lawrence presents Joyce's Ulysses as it evolves through radical changes of style. She traces the abandonment of a narrative norm for a series of rhetorical masks, regarded as consc
Modern France is often referred to as the "sick man of Europe." With attention focused on the all-pervasive role of the state, Mr. Baum makes a revealing diagnosis. He provides a full view i
Few Greek tragedies confront the critic with more varied difficulties than theSuppliants, and perhaps no other tragedy has been the subject of such diverse interpretation. In this book Professor Murra
ContentsForeword, ixI. Introductory, 1II. The Nature of Protection, 8III. Critique of Popular, and Fallacious, Arguments for Protection, 17IV. The Argument for Free Trade, 50V. Rational Protection, 63
The ideal companion resource to ‘Manual of Dietetic Practice’, this book takes a problem-based learning approach to dietetics and nutrition with cases written and peer reviewed by registered dietitian
