Logan Pollock

This is not a book about telling your company's story. A book like that would be a waste of time. Customers don't generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.What follows is a seven-part framework that will change the way you talk about your business and perhaps the way you do business.Each year we help more than three thousand businesses stop wasting money on marketing and get their companygrowing by helping them clarify their message. This framework will work for you, regardless of your industry.To get the most out of this book, I encourage you to do three things: 1. Read the book and understand the SB7Framework.2. Filter your message through the framework.3. Clarify your message so more customers listen.Marketing has changed. Businesses that invite their customers into a heroic story grow. Businesses that don't are forgotten.May we all

In this Sixth Edition of The Essentials of Political Science, bestselling authors Philip H. Pollock III and Barry C. Edwards build students’ analytic abilities and develop their statistical reasoning

In Pollock's trusted IBM SPSS® workbook, students dive headfirst into actual political data and work with a software tool that prepares them not only for future political science research, but the job

Popular for its speed, flexibility, and attractive graphics, Stata is a powerful tool for political science students. With Philip Pollock's Fourth Edition of A Stata Companion to Politi

Although philosophical semantics has become both a discipline in its own right and the source of the analytic techniques used in the rest of philosophy, its foundations have themselves been problemati

Although philosophical semantics has become both a discipline in its own right and the source of the analytic techniques used in the rest of philosophy, its foundations have themselves been problemati

Teach your students to conduct political research using R, the open source programming language and software environment for statistical computing and graphics. An R Companion to Political Analysis by

Examining its relation to ancient and Renaissance political thought, George M. Logan sees Thomas More's Utopia whole, in all its ironic complexity. He finds that the book is not primarily a prescripti

Most philosophical theories of language have assumed that statements (products of assertion) and propositions (objects of belief) are the same things. John L. Pollock denies this, maintaining that eve

One of the most firmly entrenched beliefs of contemporary philosophy is that the only way to analyze a concept is to state its truth conditions. In epistemology this has led to the search for reductiv

A Companion to Heritage Studies is a comprehensive, state-of-the-art survey of the interdisciplinary study of cultural heritage.Outlines the key themes of research, including cultural preservation, en

One of the most firmly entrenched beliefs of contemporary philosophy is that the only way to analyze a concept is to state its truth conditions. In epistemology this has led to the search for reductiv

Most philosophical theories of language have assumed that statements (products of assertion) and propositions (objects of belief) are the same things. John L. Pollock denies this, maintaining that eve

Examining its relation to ancient and Renaissance political thought, George M. Logan sees Thomas More's Utopia whole, in all its ironic complexity. He finds that the book is not primarily a prescripti

Practical guidelines for implementing the six disciplines of breakthrough learningThe Six Disciplines of Breakthrough Learning has become a standard for companies serious about increasing the return o

This advanced reference resource for the novel and novel theory offers authoritative accounts of the history, terminology, and genre of the novel. Comprising over 140 articles ranging from 500 to 7,00

"An accessible guide to identifying and profiting from financial market trendsProfiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence

"Now in a thoroughly updated and revised fourth edition, this volume features new concepts and applications to assist readers in modeling and analyzing natural, social, and technological processes. It

Completely updated for the latest JavaScript standardShows how to create dynamic Web pages complete with special effects using today's leading Web development language Includes a new chapter on HTML5

A unique approach to the challenges of complex environmental systems Environmental Transport Processes, Second Edition provides much-needed guidance on mass transfer principles in environmental engine

Jackson Pollock, the towering American artist who was to revolutionize twentieth-century art with his "dripping" painting technique, grew up between the late 1920s and the late 1940s, the youngest of

There's no consensus on what constitutes a novel, and therefore one of the editors' first endeavors was to consider the scope of this project. They state in their introduction that they chose "global

R — the statistical and graphical environment is rapidly emerging as an important set of teaching and research tools for biologists. This book draws upon the popularity and free availability of

R — the statistical and graphical environment is rapidly emerging as an important set of teaching and research tools for biologists. This book draws upon the popularity and free availability of R to c

A one-of-a-kind guide to using deterministic and probabilistic methods for solving problems in the biological sciences Highlighting the growing relevance of quantitative techniques in scientific rese

Semantic Web technology is already changing how we interact with data on the Web. By connecting random information on the Internet in new ways, Web 3.0, as it is sometimes called, represents an exciti

If you want to gain an edge in today’s competitive markets, adding the candlestick methodology to your repertoire of technical analysis skills is essential. Getting Started in Candlestick Charting can

Updated to include expanded coverage of applied mathematics, this edition continues to provide a solid introduction for students and researchers, including those studying or practicing in the life sci

The theory, design, construction, and operation of microbial fuel cells Microbial fuel cells (MFCs), devices in which bacteria create electrical power by oxidizing simple compounds such as glucose or

Using an innovative approach, this book interprets the unprecedented transformation of contemporary China's major cities. It deals with a diversity of trends and analyzes their sources. Offers a mult