Focused strategies for writing hard-hitting, results-based Web copyThe Web is a fascinating and boundaryless marketing mediumand, like any new sales frontier, it has its own set of r
Whether selling to Mexican companies, buying from them, or partnering with them, there are definite differences when doing business South of the Border. Organized in a convenient question-and-answer f
Instant answers for every conceivable information systems question related to communications technologies, artificial intelligence, databases, online information services, financial and accounting sof
Index funds have experienced explosive growth over the past 10 to 15 years, primarily from institutional investors. In this book, two investment insiders reveal why index funds are the way to go. Thro
Using a combination of practical tips and anecdotes, this essential guide provides an overview of the world market and explains in clear, non-technical language exactly how investors can realize big g
Raising questions about the stability of the mutual fund investment industry, a business reporter for the New York Times describes how Fidelity used its power to bend the rules of investing to its own
This book is written for you if you need to achieve results with and through other people.. "In a brief, easy-to-read format, this newly revised fifth edition summarizes practical skills and strategie
Explains how to apply essential skills in four critical thinking areas--problem-solving, decision-making, anticipation of future trends and opportunities, and sorting through complexity--to create sma
A complete, practical introduction to management and cost accounting.Introduces the theory and practice of management accounting. Presents the elements that management and cost accountants must consid
In Corporate Politics and the Internet, leading network consultant James Gaskin shows you exactly how to lead your company through today's new jungle of Internet-related legal, ethical and personnel d
Choose the right software quality methodology, and make it work efficiently. Some organizations have established ISO 9000 quality certification or the Software Engineering Institute's Capability Matur
This book distills the most important elements of a winning Web page into seven essentials, and then shows you how to accomplish every one of them. Learn how to build Web sites that are attractive, va
Sound budgeting preparation, procedures, analysis, and control will improve efficiency, productivity, and effectiveness of your nonprofit organization. Budgeting enhances your ability to plan future d
A complete guide to finance for young people in their twenties and thirties provides easy-to-understand explanations of such financial basics as mutual funds, credit cards, medical insurance, debt, ho
Studying cost accounting is one of the best business decisions a student can make. Why? Because success in any business -- from the smallest corner store to the largest multinational corporation -- re
ISO 9000 introduced the concept of a voluntary international standard for minimal system of management . ISO 14000 will introduce this same concept to the 9000. As you read this book, you will discove
Used by more than a million people throughout the world, this highly readable book provides a comprehensive examination of the applied behavioral sciences, and focuses on fundamental ideas which have
Packed with powerful techniques and real-world tips, this practical, candid guide shows women how to shed the language of weakness and gain the language of power. Real-life examples, specific advice,
Vietnam is fast emerging as the hottest new business frontier on the Pacific Rim. With a remarkable combination of booming growth, negligible inflation, and a standardized currency - plus low labor ra
Helps managers understand the true implications of "the virtual organization," and how to implement it. This is the first book to extend the definition of "virtual" beyond the basics, describing e
This new ISO 9000 book is the second of three planned books designed to help develop and write documentation in conformance with the Revised 9000 requirements. The first book, the ISO 9000 DOCUMENTATI
