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Melissa A Schilling

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Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)
滿額折
出版日:2024/04/01 作者:Charles W. L. Hill ; Melissa A. Schilling  出版社:Cengage Learning  裝訂:平裝
This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, I
優惠價: 1 1580
無庫存
Strategic Management: An Integrated Approach: Theory (Asia Edition)
滿額折
出版日:2019/11/01 作者:Charles W. L. Hill ; Melissa A. Schilling ; Gareth R. Jones  出版社:Cengage Learning  裝訂:平裝
This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long c
優惠價: 1 1380
無庫存
Strategic Management ― Theory & Cases: an Integrated Approach
90 折
出版日:2014/01/01 作者:Charles W. L. Hill; Gareth R. Jones; Melissa A. Schilling  出版社:Cengage Learning  裝訂:精裝
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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