This eighth edition textbook includes 100 case studies that illustrate how managerial economics is conducted by companies and corporations throughout the world. More than 40 of the case studies are ne
Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changi
The drive to realise operational efficiencies, improve customer service, develop new markets and accelerate the introduction of new products has substantially increased the complexity of field service
The work of a manager in a service organisation is not the same as the work of a manager in an organisation that manufacturers goods. Managing Public Services, Implementing Changes – A Thoughtful Appr
‘Fraser gives hope to anyone who ever dreamed of selling to a wider market’Lorraine Kelly‘You have a great story to tell’Gordon Brown‘Fraser is an exciting young entrepre
This book reveals the inside track on the making of Terminal 5: the courage, the ground-breaking management thinking and the many lessons learnt from the leaders, the client and integrated supply chai
