The only guide to understanding and making the most of one of the hottest trends in branding todayNothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a pro
The only guide to understanding and making the most of one of the hottest trends in branding todayNothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a pro
In The Murder of Nikolai Vavilov, acclaimed journalist and author Peter Pringle recreates the extraordinary life and tragic end of one of the great scientists of the twentieth century. In a drama of l
How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a
A creature made of myth and dreams. Imagine a scaly creature more than a hundred feet long that spews fire and beats its wings to fly. Or imagine another creature with the head of a camel, horns like
Much work has been produced in recent years regarding critical studies of men‘s practices utilizing various feminist and pro-feminist perspectives. This book widens what has hitherto been a dialogue p
Much work has been produced in recent years regarding critical studies of men‘s practices utilizing various feminist and pro-feminist perspectives. This book widens what has hitherto been a dialogue p
