Shook takes listeners through all the steps of a sale, from initial contact to closing, stressing important information and demonstrating the important nuances of voice and timing.
In 1963, Dr. H. Kenneth Shook attended an auction just four doors down from his apartment in Westminster, Maryland, to buy a typewriter-and instead returned as the home's new owner. As a photograph is
What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of A