Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.Harnessing this power can reap huge reward
How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a
Since the recent fundamental changes in the organisation of primary care, the management of a GPs practice has become more complex, more controversial, and more time consuming. This book discusses the
Almost unimaginably immense, North America stretches from a few degrees short of the North Pole to a few degrees shy of the equator. Archaeologists are now racing to unravel the mysterious past of the
This pocket reference and revision guide is a must for all medical students and junior doctors preparing for major exams in clinical medicine or needing a rapid reminder of essential facts during a cl
This brand new title in the Lecture Notes series covers a core element of the medical school curriculum. It presents the basic science needed to understand mechanisms of disease and describes the cli
From Abdominal Pain and Bradycardia to Uveitis and White Cell Counts, this new pocket guide will provide rapid facts for use in everyday clinical practice.Rapid Differential Diagnosis is the second ti
