Sax

The beloved author of The Revenge of Analog lays out a case for a human future--not the false technological utopia we've been living.For years, consumers have been promised a simple, carefree digital future. We could live, work, learn, and play from the comforts of our homes, and have whatever we desire brought to our door with the flick of a finger. Instant communication would bring us together. Technological convenience would give us more time to focus on what really mattered.When the pandemic hit, that future transformed into the present, almost overnight. And the reviews aren't great. It turns out that leaving the house is underrated, instant communication spreads anger better than joy, and convenience takes away time rather than giving it to us. Oops.But as David Sax argues in this insightful book, we've also had our eyes opened. There is nothing about the future that has to be digital, and embracing the reality of human experience doesn't mean resisting change. In chapters explor

An award-winning business writer dismantles the myths of entrepreneurship, replacing them with an essential story about the experience of real business owners in the modern economy.We're often told that we're living amidst a startup boom. Typically, we think of apps built by college kids and funded by venture capital firms, which remake fortunes and economies overnight. But in reality, most new businesses are things like restaurants or hair salons. Entrepreneurs aren't all millennials -- more often, it's their parents. And those small companies are the fabric of our economy.The Soul of an Entrepreneur is a business book of a different kind, exploring our work but also our passions and hopes. David Sax reports on the deeply personal questions of entrepreneurship: why an immigrant family risks everything to build a bakery; how a small farmer fights to manage his debt; and what it feels like to rise and fall with a business you built for yourself.This book is the real story of entrepreneu

One of Michiko Kakutani's (New York Times) top ten books of 2016A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech