From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop thei
Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best b
Brands have never been more important than they are today.As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are
This book presents an application design that provides public goods and services. The application does not help the government provide the public goods; the intent is to replace the government. The ap
Around 25% of the world's population is Islamic, with varying degrees of affiliation and implementation of that religion. While business leaders, academics, and others in the West often think of the
ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fil
This book presents intellectual, innovative, information technologies (I3-technologies) based on logical and probabilistic (LP) risk models. The technologies presented here consider such models for st
The Intelligent Decision Technologies (IDT) International Conference encourages an interchange of research on intelligent systems and intelligent technologies that enhance or improve decision making.
This book explores the design implications of emerging, non-volatile memory (NVM) technologies on future computer memory hierarchy architecture designs. Since NVM technologies combine the speed of SRA
Novel Food Fermentation Technologies provides a comprehensive overview of innovations in food fermentation technologies and their application. Current novel technologies for microbial culture producti
Novel Food Fermentation Technologies provides a comprehensive overview of innovations in food fermentation technologies and their application. Current novel technologies for microbial culture producti
Landscape Architecture and Digital Technologies explores how digital technologies are reshaping design and making in landscape architecture. While the potentials of digital technologies are well docum
Landscape Architecture and Digital Technologies explores how digital technologies are reshaping design and making in landscape architecture. While the potentials of digital technologies are well docum
Disruption: Emerging Technologies and the Future of Work Disruption explores the impact of emerging technologies in career paths, including technologies such as 3D printing, alternative energies, auto
This book thoroughly describes basic and advanced NAND Flash memory technologies, including the principles of NAND flash, memory cell technologies, multi-bits cell technologies, scaling challenge of m
Hybrid Technologies for Power Generation addresses the topics related to hybrid technologies by coupling conventional thermal engines with novel technologies, including fuel cells, batteries, thermal
Location Technologies in International Context offers the first international account of location technologies (in an expanded sense) and brings together a range of contributions on these technologies
Emerging Technologies for Librarians: A Practical Approach to Innovation focuses on the practical applications of emerging technologies in libraries, defining the technologies in the context of their
Emerging Technologies: A Primer for Librariansis a one-stop snapshot of emerging technologies every librarian should know about and examples that illustrate how the technologies are being used in libr
Emerging Technologies: A Primer for Librariansis a one-stop snapshot of emerging technologies every librarian should know about and examples that illustrate how the technologies are being used in libr
This multidisciplinary collection examines how publics engage with the governance of emerging technologies, with a focus on genomic technologies. Presented by O'Doherty (psychology, U. of Guelph, Cana
Assisted reproductive technologies (ART) include the artificial or partially artificial methods to achieve pregnancy. These new technologies lead to substantial changes regarding of ethical and legal
This book debates and discusses the present and future of Disruptive Technologies in general and military Disruptive Technologies in particular. Its primary goal is to discuss various critical and adv
This volume in the two-volume Water Sustainability Handbook covers technologies for cost-effective water treatment/reclamation technologies strategy. Emphasis is placed on emerging nanotechnology, bio
Technology and Touch addresses the development of a range of new touch technologies, both technologies that we reach out to touch (like iPhones and iPads) and technologies that touch us (such as new p
This edited volume comprises select chapters on advanced technologies for 3D printing and additive manufacturing and how these technologies have changed the face of direct, digital technologies for ra
The Handbook of Antenna Technologies aims to present the rapid development of antenna technologies, particularly in the past two decades, and also showcasing the newly developed technologies and the l
