Most large companies have entire departments devoted to communications, but company mission statements and press releases are becoming harder to understand. With the humorous and sometimes poignant st
In this work for general readers, Phillips, a UK business journalist, examines the biggest business failures of recent history (plus a few older classics) and analyzes the key decisions that led to fa
This is a paperbound reprint of a 2005 book.The World Customs Organization estimates that trade in fakes is worth seven per cent of the world's trade. Based on travel to a number of countries, includi
Tesco is the UK's number one retailer, and the third largest retailer in the world. In 1995, the company launched the Tesco Clubcard, the world's most successful retail loyalty scheme. Humby, the chie
