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The Entrepreneurial Engineer ― How to Create Value from Ideas
90 折
出版日:2013/10/31 作者:Michael B. Timmons  出版社:Cambridge Univ Pr  裝訂:精裝
Authors, educators and successful entrepreneurs wrote this textbook with the primary goal of maximising your chance of entrepreneurial success. It is designed to encourage those wanting to start a business and those who have already begun. It includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This 'why' and 'how' of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. It includes many engine
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
The Entrepreneurial Engineer ― How to Create Value from Ideas
滿額折
出版日:2013/10/31 作者:Michael B. Timmons  出版社:Cambridge Univ Pr  裝訂:平裝
Authors, educators and successful entrepreneurs wrote this textbook with the primary goal of maximising your chance of entrepreneurial success. It is designed to encourage those wanting to start a business and those who have already begun. It includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This 'why' and 'how' of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. It includes many engine
優惠價: 9 3041
無庫存
Chronicles from the Environmental Justice Frontline
90 折
出版日:2001/09/24 作者:J. Timmons Roberts  出版社:Cambridge Univ Pr  裝訂:平裝
Chronicles from the Environmental Justice Frontline, first published in 1991, provides a rare glimpse of the environmental justice movement as it plays out in four landmark struggles at the end of the twentieth century. The book describes the stories of everyday people who have decided to take to the streets to battle what they perceive as injustice: the unequal exposure of minorities and the poor to the 'bads' produced by our industrial society. In these struggles residents and local, state, and national environmental and social justice groups are on one side pitted against local and state government representatives and industry on the other. By employing historical and theoretical lenses in viewing these struggles, the book reveals how situations of environmental injustice are created and how they are resolved. These cases bear great similarity to battles occurring across the nation, and are setting precedents for national and state agencies as they handle these cases.
優惠價: 9 1403
無庫存
Chronicles from the Environmental Justice Frontline
90 折
出版日:2001/09/24 作者:J. Timmons Roberts  出版社:Cambridge Univ Pr  裝訂:精裝
Chronicles from the Environmental Justice Frontline, first published in 1991, provides a rare glimpse of the environmental justice movement as it plays out in four landmark struggles at the end of the twentieth century. The book describes the stories of everyday people who have decided to take to the streets to battle what they perceive as injustice: the unequal exposure of minorities and the poor to the 'bads' produced by our industrial society. In these struggles residents and local, state, and national environmental and social justice groups are on one side pitted against local and state government representatives and industry on the other. By employing historical and theoretical lenses in viewing these struggles, the book reveals how situations of environmental injustice are created and how they are resolved. These cases bear great similarity to battles occurring across the nation, and are setting precedents for national and state agencies as they handle these cases.
優惠價: 9 3509
無庫存
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