How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.This fascinating new edition features:More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and “Big Data” to Kaizen and cash flowSimple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrationsKey quotes from major figures from business history – from Andrew Carnegie to Warren BuffetEight pages of brand-new content
