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From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happierVideo games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses?These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few.Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in game

The follow-up to the bestselling Co-Intelligence: a guide to thriving at the jagged frontier where human and AI capabilities collide.AI isn't coming—it's already here. A billion people now use it every week. AIs can reason, plan, persuade, create, and collaborate in ways that once seemed impossible. Non-human intelligence is now embedded in nearly everything humans do.But AI capability isn't uniform. It's jagged—a landscape of sharp peaks where AI excels beyond human ability and deep valleys where it fails at tasks a child could master. This unevenness creates profound confusion: the same system that writes elegant code might fabricate a simple fact, or produce brilliant analysis while missing obvious context.In his bestselling Co-Intelligence, Ethan Mollick—a Wharton professor and author of the widely read One Useful Thing newsletter—showed readers how to use AI productively. In this urgent sequel, he argues that the jagged frontier, for all its instability, is where the future will b

From the #1 New York Times bestselling author of From Strength to Strength, an account of how the modern world sets us up to fail at finding meaning--and a plan for finding what you seek. Meaning in life is getting harder to find--and there's a reason for that. In The Meaning of Your Life, social scientist and happiness expert Arthur Brooks explains how rapid societal and technological changes have rewired our brains, making them ill-equipped to handle questions of existential reckoning. The resulting emptiness is not imaginary, and it is life-destroying for some, especially for young people. Fortunately, there's hope. With compassion, clarity, and practicality, Brooks tells you exactly what you need to do to move toward meaning. You'll take a test to determine where you are on your meaning journey, learn evidence-based tactics for rewiring your brain for complex and abstract concepts, and discover a vocabulary for your desires. Most importantly, Brooks will show you where to search fo