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As nations continue to work towards a sustainable future, the finance sector has a crucial role to play in driving sustainable business and managing the transition to a net zero economy. To achieve this change, it is vital for the finance sector to allocate capital to the firms, investments and projects looking to create a low carbon world. Green and Sustainable Finance offers a comprehensive guide to the application of common green and sustainable principles and practices in banking, investment and insurance to manage risks and seize opportunities in the transition to net zero. As climate change becomes an ever more pressing issue, it is essential that finance professionals grasp these principles to combat the threat of climate change and maximize the opportunities of a low-carbon future. Written by the CEO of the Chartered Banker Institute, this fully updated second edition includes much greater coverage of the reporting of environmental impacts and carbon accounting, regulatory and

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities it presents.AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, LinkedIn, PwC, Rolls Royce and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from usin

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities it presents.AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, LinkedIn, PwC, Rolls Royce and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from usin