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出版日:2018/02/01 作者:Robyn Blakeman  出版社:Rowman & Littlefield Intl  裝訂:精裝
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new a
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Integrated Marketing Communication ─ Creative Strategy from Idea to Implementation
90 折
出版日:2018/02/01 作者:Robyn Blakeman  出版社:Rowman & Littlefield Pub Inc  裝訂:平裝
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new a
優惠價: 9 2599
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